Most people don’t get told their genius might destroy the company they built. But Jeff Bezos isn’t most people. At Italian Tech Week in October, the Amazon founder looked back on an early piece of feedback that changed the way he approached invention—and may have helped save Amazon from becoming its own worst enemy. “I am an inventor,” Bezos told the audience. “This is my fundamental nature.” His favorite place? In a room with a whiteboard, surrounded by a small group, spitballing ideas. “You ca