Kyle Larson’s second quest to complete “The Double” reached an important step April 2 when Arrow McLaren and Hendrick Motorsports unveiled the livery for the No. 17 Chevrolet Larson will drive in the 109th Indianapolis 500 presented by Gainbridge on Sunday, May 26.

The car features prominent branding from HendrickCars.com, the primary sponsor of the car this year and in 2024. Larson drives for Hendrick Motorsports in the NASCAR Cup Series.

Branding from Amazon’s Prime Video is new. A feature-length documentary of Larson’s “double” attempt of racing the Indianapolis 500 at Indianapolis Motor Speedway and NASCAR’s Coca-Cola 600 in Charlotte, North Carolina, over the last two years is in production and will stream on the service.

For the second straight year, Larson will attempt to take on 1,100 miles of racing – dubbed the #Hendrick1100 presented by Prime Video. The Memorial Day weekend effort will feature Prime Video branding on both of Larson’s race cars: the No. 17 HendrickCars.com Chevrolet fielded by the Arrow McLaren IndyCar Team and the No. 5 HendrickCars.com Chevrolet stock car of Hendrick Motorsports.

In addition to its sponsorship, Prime Video has greenlit a feature-length documentary chronicling Larson’s quest to complete the two marquee races on the same day. Filming for the untitled project began in October 2023 and will encompass the driver’s pursuits in both 2024 and 2025. Scheduled to launch next year on Prime Video, the documentary is being directed by Emmy and Peabody Award-winning filmmaker Cynthia Hill. It is produced by Hill’s Markay Media, Imagine Documentaries and Hendrick Motorsports, in association with NASCAR Studios and Penske Entertainment.

Larson, 32, earned Indianapolis 500 Rookie of the Year honors in 2024 after an impressive debut that included a record-setting qualifying performance.

2021 NASCAR Cup Series champion Larson became just the fifth driver to attempt the Indianapolis-Charlotte double and will be only the third to try it more than once, joining Tony Stewart and Robby Gordon. He was unable to perform the “Double” last year due to rain delaying the start at Indianapolis and rain ending the race at Charlotte before he could climb into his Chevrolet stock car.