Lafayette Square Provides Financing for Pacific General’s Majority Investment in Lenwich

March 25, 2025

MIAMI and NEW YORK, March 25, 2025 /PRNewswire/ — Lafayette Square announced today that it has provided debt capital to support New York-based investment firm Pacific General’srecent acquisition of a majority stake in Lenwich Holdings, LLC (“Lenwich”), the iconic premium sandwich brand that has been a staple in New York City since 1989.

Lenwich is a highly reputable sandwich concept with 14 corporate-owned stores across Manhattan, New York. Lenwich is known for its fresh, high quality, made-to-order sandwiches and wraps, as well as its wide selection of other items such as salads and breakfast. The Company was founded by first generation Korean American brothers, Lenny and Brian Chu, and was initially known as “Lenny’s” before rebranding to Lenwich to reflect its flagship sandwich offering.

Through its investment, Pacific General aims to accelerate the restaurant’s expansion beyond its home market in New York City. The capital will be used to fund investments in technology, digital transformation, professional leadership, and franchise development.

“Supporting Pacific General’s partnership with Lenwich is aligned with our mission to support growing businesses that are well-established fixtures in their communities,” said Damien Dwin, Founder and CEO of Lafayette Square. “We have a deep conviction in the franchise restaurant business model, and its ability to generate ownership opportunities for new entrepreneurs and economic benefits for working-class people.”

“Pacific General is pleased to partner with Lafayette Square on our investment in Lenwich,” said Matthew Yoon, Managing Partner of Pacific General. “We appreciate the team’s deep knowledge of this industry, the particular capital requirements needed to grow a national restaurant brand and the financing structure Lafayette provided to support the business plan.”

“Lafayette Square shares many values with both Pacific General and Lenwich, including a dedication to teamwork and passion for growing businesses that sustain the communities around them,” added Dajeong Lee, Partner of Pacific General.

In addition to financing, Lafayette Square offers its portfolio companies access to its affiliated Worker Solutions® platform, which seeks to measurably improve employee retention, well-being, and productivity by connecting management teams to a curated list of third-party service providers that offer nontraditional benefits for their employees. By delivering these services, Worker Solutions® aims to reduce operational risk, help businesses attract and retain talent, and improve job quality.

About Pacific General Pacific General is an investment firm focusing on private equity and alternative investments. The firm specializes in originating, structuring, and investing in businesses with growth potential in the consumer, industrials and business services sectors, and leverages its cross-border expertise and global network to create value. The firm operates through offices in New York and Seoul, South Korea and with a presence in Riyadh, Saudi Arabia.

About Lenwich Founded in 1989, Lenwich is a highly reputable, premium, New York-inspired sandwich concept with 14 corporate-owned stores across Manhattan. Lenwich serves fresh, made-to-order sandwiches, wraps and salads; best known for its Chicken Caesar Wrap and Lenwich sandwich (hot pastrami, corn beef and coleslaw).

About Lafayette Square Lafayette Square invests in middle market companies while positively supporting people and communities. We believe the demand for capital in businesses headquartered outside of high- income places is an overlooked opportunity. We seek investment opportunities that stimulate economic growth across the United States through the creation and preservation of working- class jobs. For more information, please visit www.lafayettesquare.com.

Media Contact: Jansel Murad
Dukas Linden Public Relations
646-722-6537
[email protected]

SOURCE Lafayette Square Holding Company