Q: How does SolaX approach the development and implementation of renewable energy solutions for different market segments?
A: Our focus is primarily on developing products rather than services. Project developers will increasingly adopt our technology to provide complementary ongrid, backup, and storage services.

We aim to deliver solutions that meet specific customer needs across residential, commercial, industrial (C&I), and utility-scale projects. Across these power ranges, we supply technology for every segment, offering solar generation and storage systems that can be scaled to any requirement.

We view renewable energy as a tool for democratizing access to power. Users today seek independence from large energy infrastructures while reducing costs. Sixteen years ago, when I was an installer, systems were expensive, with low storage capacity and limited efficiency gains. Now, users are more informed, energy needs are greater, and costs are lower. Looking forward, we expect a more decentralized model where each user acts as both consumer and producer. Our goal is to empower users to generate, consume, sell, and trade energy freely, expanding access and autonomy.

Q: What trends and technological advancements do you foresee in energy storage over the next decade?
A: Technology evolves naturally as costs decline and adoption grows. We hope that regulation will also evolve to support innovation, rather than restrict it or protect outdated interests.

SolaX Power has been a pioneer in several technologies, and we’re now seeing transformation across the entire industry. In the next five to ten years, lithium-ion batteries, specifically LFP, will dominate storage solutions. These systems will offer higher energy density, meaning the same battery weight will store more energy at a lower cost. As transport and manufacturing become more efficient, the real cost per kilowatt-hour will continue to fall.

Although other technologies like sodium or liquid-state batteries are being tested, their economic feasibility remains limited for now, though improving. After fifteen years of research, especially in China, lithium-based systems have become reliable and viable. Over the next decade, we expect a gradual shift toward safer, higher-volume liquid storage technologies that can be locally assembled, reducing dependence on production hubs in Europe, the U.S., or China. These advancements will happen because the demand already exists.

Q: What are the main barriers to adopting renewable energy technologies in Latin America?
A: We are very sensitive to price. When a project is purchased by a company or person with an income roughly 10 times lower than a typical user in the United States, Australia, Japan, or Europe, price sensitivity becomes evident. Higher costs increase perceived risk. Users increasingly request extended guarantees and performance assurances. These barriers are normal worldwide but are more pronounced in emerging markets due to the stark differences in purchasing power compared to mature economies.

Q: How does SolaX overcome market entry barriers in Latin America, particularly in Mexico?
A: As a relatively new brand in the region, we initially faced the challenge of recognition. We have addressed this by leveraging our scale, flexibility, and structure. SolaX Power is a publicly traded company governed by transparent corporate standards and open to investors. Our size provides stability, while our flexibility allows us to adapt to each country’s grid codes and market conditions.

We prioritize well-trained teams, fast response times, and agile hardware and software development. With our own software factory and growing use of artificial intelligence, we aim to adapt quickly to evolving market needs. While price sensitivity remains a factor, we’ve worked to make our products more affordable and reduce perceived risk. This strategy has given us a competitive advantage and is driving continued growth and faster market adoption in the region.

Q: How does SolaX ensure long-term reliability and customer confidence in Latin America?
A: Although some Asian companies have tried to enter Latin America, they often struggle with slower market adoption, smaller volumes compared to Asia, and less mature regulation than in Europe or the United States. These companies become discouraged when immediate returns do not materialize, leaving users without service. Our promise is different: we understand market pace and have the patience, financial structure, and commitment to support users throughout the adoption curve. We will not leave any user who has chosen to invest in our technology stranded. We are prepared to maintain consistent support during the transition period until the market stabilizes and we achieve steady absorption.

Q: How do you see the renewable energy industry evolving in terms of user autonomy and large-scale projects?
A: The industry is moving toward much greater user empowerment. Today, most residential customers can only negotiate tariffs or switch providers if regulations allow. In the near future, users will play a more active role in energy generation, storage, and exchange.

Over the past few years, SolaX Power has expanded beyond the residential and C&I sector into utility-scale projects, collaborating with large generators and operators involved in generation, transmission, and commercialization. Mexico is an especially attractive market, not only for distributed solutions but also for centralized generation projects.

These large-scale initiatives require longer negotiation and development times but offer stronger long-term potential. As the industry evolves, energy access and exchange will become increasingly decentralized. SolaX Power aims to be a leading player in this next phase of large-scale, user-centered energy transformation.

SolaX Power is a global leader in solar energy solutions, specializing in photovoltaic inverters and energy storage systems. With a robust R&D team and a commitment to innovation, SolaX offers advanced products for residential, commercial, and utility-scale applications.