Energy prices are among the most immediate concerns for families and businesses across Virginia and our nation, as is noted in a recent AP-NORC Center poll. Whether you’re managing a household budget or trying to run your small business, the cost of keeping the lights on is a significant monthly concern. 

It is no wonder that over three-quarters of Americans say energy costs are a source of financial stress in their lives. That is why energy policy isn’t simply about climate or politics. Rather, it is about economics and common sense. 

As such, the recent announcement from Appalachian Power regarding fuel cost reductions deserves our attention. The utility is proposing more than a 20% reduction in electricity costs for its customers, a move that will save the average household roughly $10 on their monthly bill. The reason behind this reduction noted by Appalachian Power is simple but important: a combination of lower fuel costs and greater adoption of renewable energy by the company. 

That kind of savings may seem small, but it is real progress. It shows what can happen when we allow the energy market to guide our decisions about how we power our communities. 

Across the country, private capital is being directed toward renewable technologies and battery energy storage at unprecedented levels. Investors and developers alike recognize solar and storage as the most cost-effective and scalable ways to meet rising energy demand, modernize the grid, and reduce volatility in fuel prices. 

The data speaks for itself. In 2024, solar energy accounted for 66% of all new energy generation added to the grid nationwide, according to SEIA. SEIA also shows that as of Q3 of 2025, solar and storage together represented nearly 80% of all new national generation capacity. This is not a passing trend; it is the market sending us a signal. 

Renewable energy, particularly solar, has become one of the cheapest sources of new power in the country. Battery storage is increasingly cost-competitive as well. Together, these technologies are helping to reshape how we think about energy generation, reliability and affordability. 

Utilities like Appalachian Power are recognizing this shift by adding cost-effective renewable generation and leveraging market prices, they are finding ways to lower fuel costs, savings that are passed directly to consumers. 

At Energy Right, we believe in a practical, market-driven approach to energy generation. That means supporting technologies that are proven, affordable and capable of strengthening our grid and economies. Right now, solar and storage are leading the way on all fronts. 

Solar energy systems, especially when paired with battery storage, can produce low-cost power during peak hours, when electricity is most expensive on the wholesale market. Batteries can then store excess energy for later use, helping utilities manage grid demand more efficiently. This flexibility increases both reliability and affordability. 

The economics are clear. New renewable projects are the cheapest way to add new electrons to our energy mix. As a result, utilities, developers and private investors are making rational choices to incorporate more renewables into their portfolios. 

In Virginia, where manufacturing, agriculture and small businesses depend on affordable power, these choices have tangible benefits. Lower energy costs mean lower operating costs, which help communities across the Commonwealth grow and stay competitive. 

This is not about replacing one source of power with another overnight. It is about balance, reliability and affordability. We need more generations of all kinds, but we should prioritize what is cost-effective and delivers real value for ratepayers. 

All too often, the energy conversation in the Commonwealth becomes too politicized. Most Virginians simply want affordable, reliable power. They are not asking for one technology over another; Virginians are asking for practical solutions that keep the lights on and keep energy costs manageable. 

Supporting responsible solar and storage development does not mean abandoning traditional energy sources. Rather, embracing an “all-of-the-above” approach ensures cost, reliability and innovation guide our energy future. The more diversified and modern our grid becomes, the more resilient and affordable energy will be for everyone. 

Appalachian Power’s proposed rate reduction is proof that when we let the market work, consumers win. Renewable energy is economically smart; helping utilities lower costs and families save money every month. 

Energy Right’s mission is to promote a positive, conservative perspective on energy policy, one rooted in property rights, economic growth, and pragmatic and market-driven decision making. Supporting solar and battery storage is directly in line with those values. These technologies are the most cost-effective options available today to expand new generation capacity and strengthen our grid.

America does its best work when we empower the market to drive innovation. When we support what works, we all benefit. Right now, the market is telling us that renewable energy and storage are essential to building a stronger, more affordable energy future. 

At Energy Right, we know the path forward is practical and clear. Let’s continue to support responsible solar and storage development that keeps energy affordable, strengthens the grid and secures prosperity for all Virginians.

Ben Wilson is director, strategy and engagement, for Energy Right.