Adjusting to a Turbulent Cannabis Market

An Outlook by the CEO

Anaheim, CA, July 1, 2025 – Livewire Ergogenics Inc. (OTC: LVVV), a pioneering force in the design, production, and sale of high-quality, handcrafted cannabis and hemp wellness products, today provides an update on the ongoing implementation of its improved business model and outlook for the years 2025/26. It outlines the Company’s ongoing strategic shift towards streamlining its operations in response to the changing market conditions, customer demands, and political climate in the cannabis industry.

In response to a turbulent cannabis market, over the past few months, the Company has started refining its business model by cutting high cultivation and operating expenses associated with the large Estrella Ranch operation in Paso Robles, California. Livewire has facilitated the transfer of the Estrella Ranch property to a new owner, with Livewire retaining an equity stake in the new company. The Company will assist the new owner in establishing new business ventures on the property and expects to generate additional revenue from this operation.

Benefitting from the intense cultivation experience on Estrella Ranch, Livewire is maintaining its unwavering commitment to develop and offer high-quality yet still affordably priced cannabis and hemp-derived products to the Californian and Domestic markets. At the same time, it is aggressively expanding the market reach for its unique retail product line for production and sales via established distributors, dispensary chains, and direct-to-customer networks. The radical adjustment to this more advantageous business model will improve economic conditions, ensuring it is well-positioned for renewed success in the fast-evolving cannabis/hemp industry throughout the US.

Mr. Hodson states, “We all witnessed it. The cannabis cultivation industry has radically changed since its beginning days and continues to do so at a rapid pace. Falling bulk flower prices, increasing operating costs, and complex and costly legal, tax, and environmental compliance keep creating conditions that make it difficult for many companies to generate a balanced revenue flow and operate profitably. Accordingly, most public cannabis companies are burdened with high debt and have seen a radical decrease in their profits and share prices. After six years of intense experience in the industry, we have decided to fundamentally change our business approach to create the basis for operating a successful wellness company and deliver a meaningful return for our investors.”

A New Business Model Focused on Quality and Flexibility
We have eliminated our high cultivation operation expense and fixed expenses for the Ranch operation and utilize our valuable relationship with the best producers and manufacturers in the industry, established over the last six years, to select the very best source material at a lower cost than continuing to manage the complex cultivating and manufactured process ourselves. We have decided to move away from cultivating low-margin wholesale bulk flower, burdened by high production costs and low prices, to higher-margin, unique, and high-quality, consumer-packaged cannabis and hemp-derived THC wellness products.

SOL VIDA Wellness

Our first market entry under this revised model, the SOL Vida WELLNESS product line, features four distinct THC and hemp-derived products for distribution by our network partners in California, as well as domestic retail channels where hemp-derived products are legally permitted.

Nationwide Expansion and Distribution

Hemp-derived THC has impacted the regulated cannabis market pricing significantly, so the company has adapted to this market trend with its hemp-derived product line. In addition to our Sol Vida THC products, which are limited to sales in California, our hemp-derived SOL VIDA can now tap into established nationwide distribution. The move into these markets mitigates the dependency on wildly fluctuating market prices for wholesale flower sales (typically with intense downward price pressure), for more consistent and predictable year-round revenue generation with our retail product line. We have established relationships with several large California and domestic distributors that will carry our products.

Leaner Operation with lower Fixed Costs will increase Profitability and ROI
During our cultivation years, we have established relationships that allow us to acquire the highest quality source materials from a wide selection of top providers at a lower cost than if we produced (cultivated) it ourselves. This will significantly reduce material costs and general operating expenses and allow for a more constant and predictable production volume and profit and loss projections throughout our fiscal year. We expect this to improve our financial performance significantly. Our current move reflects the high scalability of our business model to improve profitability and long-term viability, generating an ROI that investors have a right to expect.

Crossing State Lines with Specialty Products

LiveWire is committed to thriving – not merely surviving – in today’s market. We believe embarking on this more sophisticated and reality-based business model will achieve just that: THRIVE. While we aggressively pursue establishing a larger footprint and expect increasing sales for our THC products in California, we will also improve our financial performance via the sale of our hemp-derived products across state lines, generating significantly higher profit margins and increasing revenues and net income.

The Signs were Clear

We are not mindlessly rushing into this adjusted business model; we have seen the signs for some time. It is the result of intense general market analysis, insights gained from six years of cultivation experience, in-depth internal cost analysis, and thoughtful planning. It seems clear to us that large cultivation operations cannot survive by cultivating and selling bulk flower only. The continuing decline of most large publicly traded cannabis companies’ financial performance and declining share prices seems to confirm this. Our revised business model gives us the flexibility to adjust and thrive in a dynamically changing market.

Hemp-derived products are Gaining Popularity.
As the cannabis market matures, consumers are seeking a wider variety of products beyond traditional flowers, edibles, concentrates, topicals, vapes, and beverages that have been gaining popularity. Accordingly, during the last year, we have developed and will begin distributing an entire line of unique and high-margin specialty THC and hemp-derived CBD/THC products, advancing our entry into a more profitable consumer packaged goods, retail, and direct-to-consumer industry sector.

A Clear View of the Future
We have begun developing our SOL VIDA Wellness products with a clear view of the future of the cannabis business and are taking advantage of the revitalization of the “Hemp-Derived” market in the US. Our SOL VIDA Wellness products will be available in the California-regulated market through most major distributors, wholesalers, dispensaries, and delivery services, with the SOL VIDA Hemp-Derived elixir distributed to select states nationwide. This move is also in response to the increasing demand based on more sophisticated consumer behavior for high quality, ease of use, and effectiveness. Our wellness products meet this demand and will create immunity to severe price fluctuations in the cannabis market, considerably increasing and stabilizing our revenue and profit margins.

Financial Foundation and OTC Filings

The entire LiveWire team is embracing this clear-eyed business transformation wholeheartedly. Moving forward, we will work with significantly lower operating expenses and improved cash flow, which will be more evenly balanced over the entire year. The company is strengthening its financial foundation by renegotiating outdated debt and will eventually optimize its share structure to increase share value. The Company is in the process of updating all OTC filings to bring LVVV back to a current status and allow for regular trading of its stock again. All initiatives will be outlined in detail during the process and upon completion.

About LiveWire Ergogenics Inc.
LiveWire is a pioneering force in the development and marketing of unique, high-quality, handcrafted cannabis-based and hemp-derived wellness products for medical and recreational use and distribution in California and throughout the US. This includes developing and licensing cannabinoid-based specialty products and services such as the high-quality “SOL VIDA Wellness” and “Estrella Weedery^™ brands, developed and sold by Livewire’s affiliate Estrella River Farms and distributed through established cannabis distributors, dispensary chains, and direct-to-consumer delivery services in California and throughout the US, depending on product configuration (THC or Hemp). LiveWire Ergogenics does not produce, sell, or distribute products that violate the United States Controlled Substances Act. For more information about LiveWire Ergogenics, visit www.livewireergogenics.com. To purchase our products, go to Estrella River Farms. Follow LiveWire Ergogenics on Twitter @livewireLVVV or go to www.stockwatchindex.com/livewire-ergogenics for non-material updates.

Forward-Looking Statements 
This release contains forward-looking statements within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. All forward-looking statements, predictions, and projections are inherently uncertain as they are based on current expectations and assumptions of the successful execution of planned events or the Company’s general future performance. Readers are cautioned not to rely on these forward-looking statements, which are predictions and speak only as of the date. In evaluating such statements, prospective investors should carefully review various risks and uncertainties identified in this release, the Company’s Social Media postings, and matters set forth in the Company’s SEC filings. These risks and uncertainties could cause the Company’s results to differ materially from those indicated in the forward-looking statements.

For more information about LiveWire Ergogenics, visit www.livewireergogenics.com.
Follow LiveWire Ergogenics on Twitter @livewireLVVV
Or go to www.stockwatchindex.com for non-material updates.