Anaheim, CA July 12, 2018 – LiveWire Ergogenics, Inc. (OTC PINK: LVVV), a company focused on special purpose real estate acquisitions, the licensing and operation of fully compliant turnkey production facilities for cannabis research, cloning, nursery and extraction operations, is pleased to announce the appointment of Kyle McKay as the firm’s Master Horticulturist. Kyle has been serving on the firm’s 7X Pure Advisory Board, supporting and championing LiveWire’s efforts to establish its 7X Pure Cannabis Compliance and Dosage Verification System as the gold standard for the industry, since 2017. He has now been appointed to the LiveWire Advisory Board as well. der to supply the increasing clone demand in California. We are pleased to have Kyle on board as our Master Horticulturist to lead this effort. Kyle is a perfect fit to set procedures to be fully compliant and provide training at each facility as we expand. Our goal is to have multiple permits for nurseries and cloning facilities in place throughout California, in addition to the the cultivation and distribution permit that we have already obtained..”

As Master Horticulturist, Kyle will apply his extensive cannabis cloning and cultivation expertise to filling LiveWire’s pipeline of proven and newly-developed strains for research study purposes. Kyle has been charged with developing a variety of cannabis strains to provide greater efficacy when targeting specific ailments, making use of a proprietary nutrient blend that he has developed, which has proven to produce high yields

Kyle will be responsible for managing LiveWire’s controlled cultivation environment; developing new-age genetics; providing consistent, high-quality products for medical patients; and applying his expertise in integrated pest management with Omri-certified fungicides and pesticides. He will also assist with location research and selection; cultivation center planning; operations set-up; and maximizing the growth potential of cannabis edibles, concentrates and oil production.

Kyle’s expertise in plant genetics and modern horticulture technology makes him extremely qualified to guide LiveWire’s efforts. During his 12+ years in the cannabis horticulture field he has grown over 230 stable genetics, managed over 27 cultivation centers, and grown the specific strains required to meet the needs of up to 45,000 medical cannabis patients at one time.

“As we begin operations in our first cloning pod,” Kyle states, “LiveWire Ergogenics now has over 160 different strains in the vault. This production pod will be filled with a continual supply of high-demand strains, along with specific boutique strains needed for testing and genetics research.”

Adds Bill Hodson, LiveWire’s CEO, “We are looking into having additional pods at every LiveWire site in order to supply the increasing clone demand in California. We are pleased to have Kyle on board as our Master Horticulturist to lead this effort. Kyle is a perfect fit to set procedures to be fully compliant and provide training at each facility as we expand. Our goal is to have multiple permits for nurseries and cloning facilities in place throughout California, in addition to the the cultivation and distribution permit that we have already obtained..”