With 4/20 becoming more than just a countercultural milestone, the cannabis world continues to evolve—and MARY Fest is leading the charge in how it’s celebrated. Returning to Brooklyn for its second edition on Saturday, April 19, 2025, the immersive festival is set to bring together leading cannabis brands, creators, and culture lovers for a full day of elevated experiences. Hosted at 53 Scott in Williamsburg, the all-day event promises to deliver an authentic, forward-thinking look at where the cannabis lifestyle is heading.

Curated by the minds behind MARY Magazine, MARY Fest goes beyond product sampling and trendy merch. It’s a carefully designed space where fashion, wellness, design, and progressive cannabis education intersect—giving consumers and industry insiders alike the chance to explore, learn, and connect in an atmosphere that feels more like a cultural salon than a standard expo.

Redefining the Modern Cannabis Experience

Unlike traditional cannabis conventions that often rely on outdated stereotypes, MARY Fest reframes the conversation around the plant. It’s an event that reflects today’s cannabis consumer—someone equally invested in design, wellness, and community impact as they are in flavor profiles and THC content.

The event’s layout is tailored to encourage both casual interaction and deep discovery. Brands won’t just be setting up tables—they’ll be engaging with guests through immersive activations, thoughtful displays, and hands-on product demos that invite participation rather than passive browsing. With educational panels, tastings, and curated experiences across multiple verticals, attendees can expect an environment where curiosity is welcomed, and innovation is on full display.

Happy Munkey Brings Vibes—and Legal Sales—to the Floor

A highlight of this year’s festival is the presence of Happy Munkey, who returns as MARY Fest’s official dispensary partner. Known for their advocacy and community-first approach, Happy Munkey brings more than just product to the party. With legal dispensary locations now open in both Manhattan and Brooklyn, the brand is expanding its mission to educate and empower.

At MARY Fest, Happy Munkey will operate an on-site retail space, offering a curated menu of cannabis products in full compliance with state regulations. Their presence bridges the gap between culture and commerce—giving attendees direct access to products while reinforcing the importance of safe, legal, and informed consumption.

Rooted in decades of shared experience and social justice advocacy, Happy Munkey continues to be a pillar in New York’s cannabis conversation. Their slogan, “Always Choose Happy,” isn’t just a vibe—it’s a reminder that cannabis can foster joy, community, and growth when embraced responsibly.

Explore their full story at happymunkey.com/our-story.

A Curated Lineup of Trailblazing Brands

MARY Fest 2025 boasts a diverse range of participating brands—each bringing a unique perspective to the cannabis conversation. From high-quality flower and edibles to lifestyle goods and wellness-forward products, the lineup covers the full spectrum of the cannabis experience.

Names like OCB Rolling Papers and Cones, Rythm, Dogwalkers, Good Green, Incredibles, Beboe, Jaunty, and MFNY bring product innovation and national reach, while indie favorites like Ravens View Genetics, DeadAss NY, and Love Till Death spotlight the creative energy brewing in local and niche markets.

Sustainable skincare brand TERRA-TORY and wellness mints by Flintts add thoughtful depth to the mix, while tech-forward THC beverage brand Teapot and vapor specialists DIME Industries keep the product offerings fresh and functional. Whether you’re curious about microdosing, terpene profiles, or social equity in cannabis, there will be a brand or activation at MARY Fest that speaks directly to your interests.

Designed for Community, Powered by Culture

What sets MARY Fest apart is its focus on community-driven dialogue. It’s not just about brands selling to consumers—it’s about bridging gaps between legacy operators, new entrepreneurs, creatives, and everyday enthusiasts. Whether you’re attending solo or rolling in with your squad, the event offers countless ways to connect, collaborate, and engage with others who care about the culture and its evolution.

Panels and discussions throughout the day will dive into topics like industry transparency, product innovation, legalization updates, and the role of design and branding in shaping public perception. Attendees can expect thoughtful insights from activists, business leaders, and creators who continue to shape the direction of the modern cannabis landscape.

Interactive, Immersive, and Celebratory

With doors opening at 10 a.m. and programming running through 6 p.m., the full-day event is built to be both high-energy and deeply enriching. From the upbeat soundscape of curated music to the Instagram-worthy design installations, everything is geared toward experience. For those who like to balance fun with intention, MARY Fest delivers that sweet spot between education and entertainment.

The pop-up at 53 Scott is known for its raw, flexible space—offering plenty of room for activation zones, art displays, and chill-out lounges where guests can pause and take it all in. Whether you’re walking in as a longtime cannabis advocate or someone just beginning to explore the plant’s possibilities, the space invites participation at any level.

MARY Fest is more than just a 4/20 warm-up—it’s a snapshot of where the culture is headed. It reflects a cannabis movement that is inclusive, informed, and steeped in creativity. From its brand curation to its community-building ethos, this is an event that feels like the future.

To purchase tickets and get more details on programming, visit themaryfest.com. Don’t forget to use code MF2025 for 20% off your pass.