Mass. marijuana industry reaches new high despite falling prices
January 12, 2026
Massachusetts marijuana industry reaches new high despite falling prices
Social consumption implementation, ballot questions coming in 2026
Updated: 11:36 AM EST Jan 12, 2026
Marijuana businesses in Massachusetts set a new annual sales record during 2025. Licensed establishments grossed more than $1.65 billion in sales, $3 million more than in 2024, according to the Cannabis Control Commission. The sales record was achieved through 46.3 million transactions and despite ebbing average prices. According to the CCC, marijuana establishments generated $289 million in state tax revenue during the 2025 fiscal year, which ended June 30. “The cannabis industry in Massachusetts continued to mature in 2025 with the number of cannabis businesses reaching the highest point since adult-use sales began in 2018,” Commission Chair Shannon O’Brien said in a statement. “While gross sales remain high, the Commission will look to remove regulatory hurdles in 2026 through the new Red Tape Removal Committee, which will help licensees stabilize and plan for the future as the industry continues to evolve.”O’Brien’s position was also a source of turmoil last year. She was fired in September 2024 by Massachusetts Treasurer Deb Goldberg but reinstated nearly a year later after a court decided the move was unlawful. In 2026, the marijuana industry could face a ballot question that would change the type and amount of marijuana that can legally be possessed in the state. It was one of the 11 measures that recently cleared a first hurdle in the road to the November ballot. The Cannabis Control Commission voted unanimously in December to approve three new license types that will allow the on-site consumption of cannabis in Massachusetts for the first time. Local municipalities must opt-in to allow social consumption by a referendum, ordinance or bylaw.Alcohol and tobacco products will not be allowed within social marijuana consumption spaces, and employees will be required to complete training focused on recognizing impaired customers.
Marijuana businesses in Massachusetts set a new annual sales record during 2025.
Licensed establishments grossed more than $1.65 billion in sales, $3 million more than in 2024, according to the Cannabis Control Commission. The sales record was achieved through 46.3 million transactions and despite ebbing average prices.
According to the CCC, marijuana establishments generated $289 million in state tax revenue during the 2025 fiscal year, which ended June 30.
“The cannabis industry in Massachusetts continued to mature in 2025 with the number of cannabis businesses reaching the highest point since adult-use sales began in 2018,” Commission Chair Shannon O’Brien said in a statement. “While gross sales remain high, the Commission will look to remove regulatory hurdles in 2026 through the new Red Tape Removal Committee, which will help licensees stabilize and plan for the future as the industry continues to evolve.”
O’Brien’s position was also a source of turmoil last year. She was fired in September 2024 by Massachusetts Treasurer Deb Goldberg but reinstated nearly a year later after a court decided the move was unlawful.
In 2026, the marijuana industry could face a ballot question that would change the type and amount of marijuana that can legally be possessed in the state. It was one of the 11 measures that recently cleared a first hurdle in the road to the November ballot.
The Cannabis Control Commission voted unanimously in December to approve three new license types that will allow the on-site consumption of cannabis in Massachusetts for the first time. Local municipalities must opt-in to allow social consumption by a referendum, ordinance or bylaw.
Alcohol and tobacco products will not be allowed within social marijuana consumption spaces, and employees will be required to complete training focused on recognizing impaired customers.
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