MEDL Mobile Releases App for “A Million Ways To Die In The West”
FOUNTAIN VALLEY, Calif., June 19, 2014 (GLOBE NEWSWIRE) — MEDL Mobile, Inc. (MEDL) — a pioneer in the creation, development, marketing and monetization of mobile apps — today announced that the company has created a photo-sharing mobile app for A Million Ways To Die In The West, which opened in theaters nationwide and is distributed by Universal Pictures.
Developed in conjunction with MRC, the studio behind the film, the app allows users to snap or choose a photo, then add a virtual cause of death to the photo – such as scorpion, falling piano, or even by a giant block of ice. The photo can then be shared via social media platforms including Facebook, Twitter and Instagram. Additionally, the app also allows users to purchase tickets through Fandango or purchase A Million Ways to Die in the West merchandise via the film’s mobile site.
Seth MacFarlane directs, produces, co-writes and stars as a cowardly sheep farmer in the film. A Million Ways to Die in the West also stars Amanda Seyfried, Liam Neeson, Charlize Theron, Neil Patrick Harris, Sarah Silverman and Giovanni Ribisi.
MEDL first worked with MRC in 2012 with the creation of an app for the hit movie Ted. The app, My Wild Night With Ted, generated more than 3.5 million downloads and hundreds of millions of impressions for the film across Facebook and Twitter by allowing users to add the grown up Teddy Bear in various poses to their photographs.
“It’s always fun when we get to work with a team like MRC, MacFarlane and Universal,” said MEDL President and Chief Creative Officer, Dave Swartz. “The client feedback included requests like, ‘can we make the blood splatter gooey’er?'”
“Of course, as fun as it’s been to work on this project, movie marketing with mobile apps has become serious business,” added Swartz. “Images created in the app can be shared across social media, with each share creating awareness and spreading a clickable link back to the app -which in turn drives ticket and merchandise sales.”
The app can be downloaded by clicking http://bit.ly/millionwayswest
About MEDL Mobile
MEDL has led mobile strategy, ideation, development, marketing and monetization in areas diverse as entertainment, telecom, medicine, education and retail – for such prestigious clients as About.com, Experian, Hyundai, Kaiser Permanente, Medtronic, Monster.com, The New York Times Company, Taco Bell, and Telefonica. The Company has entered into partnerships to mobilize and monetize IP with such notable names as Cheech & Chong, Encyclopedia Britannica, Marlee Matlin, Media Rights Capital and Real Madrid.
MEDL is the largest shareholder of Hang With, Inc. The Hang w/ app connects people through live-streaming video and simultaneous chat, allowing anyone with an iPhone, iPad or Android device to broadcast live to dozens, hundreds or even millions of viewers around the globe.
The Hang w/ platform has attracted hundreds of actors, athletes, musicians and brands including 50 Cent, Ali Landry, Cheech and Chong, Claudia Jordan, Coco Crisp, Jamie Kennedy, Josh Reddick, Julius Thomas, Kaskade, Larry the Cable Guy, Lucy Hale, Mike Metzger, Soulja Boy, Tony Orlando, Terrell Owens, Timbaland, UFC and Ultimate Poker.
You can learn more at http://www.hangwith.com.
For more information about MEDL Mobile, please visit www.medlmobile.com.
Certain statements contained herein constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile’s industry, management’s beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL’s product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.
For more information about MEDL Mobile, please visit http://www.medlmobile.com.
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