MercadoLibre Tries Woo Brazil’s Online Shoppers as Amazon, Shein Close In

November 25, 2025

MercadoLibre Is Fighting With Amazon and Shein This Black Friday – Bloomberg

MercadoLibre Inc. has dominated the online-shopping market in Latin America.Photographer: Mayolo Lopez Gutierrez/Bloomberg

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MercadoLibre Inc. has long dominated the online-shopping market in Latin America, but this holiday season, it finds itself in a fight to fend off rivals from both ends of the Pacific Ocean.

 

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