Meta introduced generative artificial intelligence-powered digital assistant Meta AI in September 2023 across Instagram, Messenger, and WhatsApp, and the company is reportedly developing a stand-alone application.

Now, it’s working on bringing the power of AI to businesses of all sizes.

Meta AI has more than 700 million monthly active users, and CEO Mark Zuckerberg said during the company’s fourth-quarter-2024 earnings call in late January that he expects that total to surpass 1 billion by year-end.

The company said Tuesday that it has been working over the past several months to craft tools simple enough to enable even a business with just one employee to activate an AI assistant, drive sales, provide support, and engage and deepen relationships with customers.

“In the near future, we believe the majority of businesses will have an AI interacting with customers on their behalf,” Meta wrote on the Business AIs page. “Large companies know this and are investing in complex software and information technology teams to roll out their AI solutions. Our goal at Meta is to make AI accessible to all businesses regardless of size—just like we did for ads.”

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Among the updates Meta vice president of business AI Clara Shih shared Tuesday, the company is fine-tuning its onboarding experience to enable businesses to get started immediately, adding a new prompt for missing information so that its model continues to improve in real-time.

Meta has also been testing business AIs on Facebook and Instagram ads, letting users access them directly via the ad or an in-app browser, where they can ask questions about products and services and receive personalized recommendations, all without leaving the app.

Finally, the company will soon begin testing a voice feature for business AI on ads, letting users choose whether to interact with the AI via text or voice.

Meta said its business AIs are trained on a company’s content and product catalog, freeing up its team to focus on higher-value work, and businesses have full control over the situations and topics they choose to delegate to the business AI, as well as those where they do not want the AI to have involvement.

The company noted that developers and enterprises can access its Llama family of open models and fine-tune and deploy AIs based on them, and tools including Llama Guard and Llama Prompt Guard are available to ensure model safety and protect against security attacks.

“In the future, we expect AIs to work together, defining exciting new digital experiences that will benefit all,” Meta concluded.