Meta clears South Korea’s pre-launch privacy review for facial-recognition ad tool | MLex

May 29, 2025

South Korea’s privacy regulator has given Meta Platforms the green light to roll out a facial recognition-based service designed to identify and block scam ads and impersonator accounts using celebrity likenesses. Marking one of the first formal clearances granted to a global tech company under the country’s pre-review system for emerging technologies, the Personal Information Protection Commission announced that its commissioners had cleared the service during a plenary session held yesterday. 

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