Meta continues to execute on its dual mandate of compounding its advertising business while investing for the next wave of growth in AI and hardware. Its ad engine has delivered measurable lifts through AI-driven ranking models and automation, with click-to-message revenue growing more than 40% year over year. Financially, META remains a standout with industry leading margins providing the flexibility to invest heavily in AI infrastructure while sustaining capital returns. Importantly, the company’s new Meta AI glasses mark a potentially disruptive leap in consumer hardware that could rival smartphones in its scale of adoption. With profitability intact, a compelling valuation and visible AI-driven execution, Meta offers both near-term resilience and long-term growth. Trade timing & outlook The recent pullback to the $730 support level provides an attractive entry for adding bullish exposure with an upside target of $900. The stock continues to show leadership with strong relative strength to the S & P 500 , suggesting potential institutional accumulation. Fundamentals Meta’s fundamentals remain compelling, with profitability and revenue growth outpacing the industry: Forward PE Ratio: 24x vs. Industry 22x Expected EPS Growth: 12% vs. 14% Expected Revenue Growth: 16% vs. 13% Net Margins: 40% vs. 4% Bullish thesis AI-driven gains: AI models like Lattice and Advantage+ delivered tangible lifts. Generative-AI tools are improving advertiser ROI by 3-5% and supporting sustained ad growth. Financial resilience: 22% year-over-year revenue growth with $20.4 billion operating income (43% margin) demonstrates that Meta can scale AI investments while preserving industry-leading profitability. Capex aligned to future growth: Management raised FY25 capex to ~$64 billion–$72 billion to accelerate data center infrastructure, positioning Meta to scale AI across its Family of Apps. Capital return discipline: Alongside aggressive AI investments, Meta maintains quarterly dividends and buybacks, reinforcing shareholder alignment. Product optionality: The launch of Meta smart glasses highlights potential to redefine consumer hardware that could evolve into a disruptive alternative to smartphones. Options trade With an IV Rank of 25%, options prices are slightly elevated and favor premium selling strategies. I’m selling the Nov $730/$675 Put Vertical @ $20.50 Credit. This entails: Selling the Nov $730 put @ $37.33 Buying the Nov $680 put @ $16.83 The maximum reward is $2,050 per contract if META is above $730 at expiration. The maximum risk is $3,450 per contract if META is below $675 at expiration. The breakeven point for this trade is $709.50. View this Trade with Updated Prices at OptionsPlay This strategy positions us to benefit from Meta holding above its $730 support while collecting premium, aligning bullish exposure with both valuation support and the company’s execution on AI-driven ad improvements and new hardware growth trajectory. DISCLOSURES: None. All opinions expressed by the CNBC Pro contributors are solely their opinions and do not reflect the opinions of CNBC, NBC UNIVERSAL, their parent company or affiliates, and may have been previously disseminated by them on television, radio, internet or another medium. THE ABOVE CONTENT IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY . THIS CONTENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND DOES NOT CONSITUTE FINANCIAL, INVESTMENT, TAX OR LEGAL ADVICE OR A RECOMMENDATION TO BUY ANY SECURITY OR OTHER FINANCIAL ASSET. THE CONTENT IS GENERAL IN NATURE AND DOES NOT REFLECT ANY INDIVIDUAL’S UNIQUE PERSONAL CIRCUMSTANCES. THE ABOVE CONTENT MIGHT NOT BE SUITABLE FOR YOUR PARTICULAR CIRCUMSTANCES. BEFORE MAKING ANY FINANCIAL DECISIONS, YOU SHOULD STRONGLY CONSIDER SEEKING ADVICE FROM YOUR OWN FINANCIAL OR INVESTMENT ADVISOR. Click here for the full disclaimer.