Fifth Avenue has a new shade in its crayon box and it’s very much Meta blue. 

The tech giant opened its first-ever New York City retail space today, a 5,000-square-foot concept space at 697 Fifth Avenue. The pop-up, called Meta Lab, wants to be less “store” and more of a show-and-tell for Meta’s products, a hands-on playground for every wearable, headset and sci-fi-adjacent gadget coming from Reality Labs.

If you’ve somehow resisted trying Ray-Ban Meta glasses until now, the new space removes all excuses. Visitors can go hands-on with the full lineup, including Oakley Meta HSTN, the forthcoming Oakley Meta Vanguard and the Meta Ray-Ban Display, the company’s first glasses with an in-lens display. Plus, the Meta Neural Band, Meta Quest 3 and 3S and seemingly every other gadget Mark Zuckerberg has gestured onstage in the last year. Staff are on-hand for demos, try-ons and explanations, but half the fun is discovering what the glasses can do for yourself.

But what really sets the Fifth Avenue edition apart is its theme: a full Dogtown-era skate aesthetic with black-and-white Bill Eppridge photography, along with custom cases, overboxes and lens cloths that nod to skate culture. Even the interactive AI prompts carry the motif through.

Like the 20,000-square-foot Melrose Avenue flagship in L.A., the New York store has a spot to customize lenses, a station for on-site engraving and plenty of space to try the hardware without feeling like you’re in a tech museum. Plus, if you were hoping to snag the limited-edition Ray-Ban Meta Wayfarer (Gen 2) Matte Transparent with Brown Mirror Gold lenses, Meta Lab locations are the only place to get them.

Hours are Monday through Saturday from 10am to 7pm and Sundays from 11am to 6pm. Keep in mind that no announcement has yet been made regarding the pop-up’s official closure—but we suggest you get there ASAP to experience it in all its virtual glory.

Fifth Avenue has a new shade in its crayon box and it’s very much Meta blue. 

The tech giant opened its first-ever New York City retail space today, a 5,000-square-foot concept space at 697 Fifth Avenue. The pop-up, called Meta Lab, wants to be less “store” and more of a show-and-tell for Meta’s products, a hands-on playground for every wearable, headset and sci-fi-adjacent gadget coming from Reality Labs.

If you’ve somehow resisted trying Ray-Ban Meta glasses until now, the new space removes all excuses. Visitors can go hands-on with the full lineup, including Oakley Meta HSTN, the forthcoming Oakley Meta Vanguard and the Meta Ray-Ban Display, the company’s first glasses with an in-lens display. Plus, the Meta Neural Band, Meta Quest 3 and 3S and seemingly every other gadget Mark Zuckerberg has gestured onstage in the last year. Staff are on-hand for demos, try-ons and explanations, but half the fun is discovering what the glasses can do for yourself.

But what really sets the Fifth Avenue edition apart is its theme: a full Dogtown-era skate aesthetic with black-and-white Bill Eppridge photography, along with custom cases, overboxes and lens cloths that nod to skate culture. Even the interactive AI prompts carry the motif through.

Like the 20,000-square-foot Melrose Avenue flagship in L.A., the New York store has a spot to customize lenses, a station for on-site engraving and plenty of space to try the hardware without feeling like you’re in a tech museum. Plus, if you were hoping to snag the limited-edition Ray-Ban Meta Wayfarer (Gen 2) Matte Transparent with Brown Mirror Gold lenses, Meta Lab locations are the only place to get them.

Hours are Monday through Saturday from 10am to 7pm and Sundays from 11am to 6pm. Keep in mind that no announcement has yet been made regarding the pop-up’s official closure—but we suggest you get there ASAP to experience it in all its virtual glory.