Meta (META) Expands Retail Footprint for AI and VR Products

May 28, 2025

  • Meta Platforms aims to expand its AI and VR product sales by increasing retail presence, inspired by Apple’s successful model.
  • Analysts target an average price of $706.21, indicating a potential upside of 9.35% from the current price.
  • Despite strong brokerage recommendations, GuruFocus estimates suggest a potential downside based on GF Value metrics.

Meta Platforms Inc. (META) is poised to broaden its retail outreach in an ambitious move to boost sales of its AI glasses and VR headsets. Inspired by Apple’s iconic store model, Meta envisions expanding beyond its sole location in Burlingame, California. While its Reality Labs generated a revenue of $412 million last quarter, this figure represents just a small slice of the company’s total sales. Investors are keenly watching how this retail strategy unfolds.

Wall Street Analysts’ Perspectives

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According to projections from 60 seasoned analysts, the average one-year price target for Meta is pinned at $706.21. This presents a potential upside of 9.35% from its current share price of $645.82. These estimates range between a high of $935.00 and a low of $466.00, offering investors a spectrum of potential outcomes. For comprehensive forecasting details, visit the Meta Platforms Inc (META, Financial) Forecast page.

The consensus from 72 brokerage firms places Meta Platforms Inc. at an average rating of 1.8, suggesting an “Outperform” status. The rating scale of 1 to 5 ranks 1 as Strong Buy and 5 as Sell, providing a benchmark for investor expectations.

Understanding GF Value Estimates

In terms of GF Value, GuruFocus posits an estimated value of $531.47 for Meta in the next year, which implies a downside of 17.71% from the current trading price. GF Value is a proprietary metric that assesses what a stock should be worth based on historical trading multiples, prior business growth, and anticipated future performance. Detailed valuation insights can be accessed on the Meta Platforms Inc (META, Financial) Summary page.

 

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