Meta Platforms asks EU court to annul ‘urgent’ decision to ban behavioral ads | MLex | Specialist news and analysis on legal risk and regulation

March 5, 2026

Meta Platforms called on EU judges on Thursday to annul an “urgent binding decision” by the umbrella group for EU data protection authorities over its processing of personal data for behavioral advertising. The hearing at the EU’s lower-tier court follows a lengthy battle over the legal basis under the bloc’s data protection rules for how Meta processes personal data for behavioral ads. 

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