Cantor Fitzgerald increased its price target to $750 from $720, maintaining an Overweight rating. Their optimism is rooted in the belief that the Global Internet sector is entering an AI-driven “Synergy” phase, expected to accelerate revenue growth and improve returns on capital expenditure through 2026.

The firm suggests that valuations, despite recent outperformance, remain below medium-term ranges, positioning the group for further gains.

However, Guggenheim adopted a more cautious stance, lowering its price target to $800 from $875, while still retaining a Buy rating. This revision reflects concerns about Meta’s increased investment levels in “relatively unproven projects.”

Despite these reservations, Guggenheim’s 2026 outlook for Meta’s operating trends remains constructive.

These recent adjustments are part of a broader trend of fluctuating analyst sentiment surrounding Meta. Similarly, Morgan Stanley reduced its target from $820 to $750 on December 11, 2025, citing concerns about revenue sustainability and the challenges surrounding Meta’s Llama AI model.

Piper Sandler also lowered its target from $880 to $840 on October 30, 2025, acknowledging strong third-quarter results but anticipating flat operating income in 2026 due to AI investments. Barclays, on the same day, adjusted its price target downward from $810 to $770, highlighting the near-term impact of AI costs on free cash flow.