Meta rolls out AI translation feature for dubbing on Reels

August 20, 2025

Meta is expanding access for their AI translation tool to more users on Facebook and Instagram. The free feature helps users dub in the sound and tone of their own voice in a way that feels and looks natural. 

The tool will be available for now in English to Spanish translations and vice versa with more languages being added later. 

“You’re in full control of the entire experience, and can turn it on and off and review or remove translations at any time,” a blog posted by the company stated.

Users will be able to turn on the ‘Translate voices with Meta AI’ option on the menu and then select if they want lip sync. They can also review and approve the reel before its published.

They will also be shown reels on their feed that match their preferred language.

The tool will be rolling out on Meta’s platforms, for Facebook creators with 1,000 or more followers and all public Instagram accounts.