European Commission officials are examining whether Meta’s policy on access to WhatsApp for AI providers may raise competition concerns in the European Economic Area.

Changes to the WhatsApp Business Solution terms are at the centre of the investigation, particularly as they affect how third-party AI providers can offer services on the platform. The Commission is assessing whether the policy could limit access for competing AI services and reduce choice for users and businesses.

Messaging platforms are becoming important distribution channels for AI-powered services. As chatbots and AI assistants become more integrated into everyday communication tools, access to widely used platforms such as WhatsApp may become an important factor in competition between providers.

Commission officials have said they will examine whether Meta’s conduct complies with the EU competition rules. Opening an investigation does not mean that the Commission has reached a conclusion or found an infringement.

The broader EU scrutiny of large digital platforms is increasingly focused on how access to infrastructure, services and user ecosystems is managed as AI tools become more widely adopted.

Competition questions are expanding into AI distribution channels. Messaging platforms can shape which AI services reach users and businesses at scale, making access rules an important part of the emerging AI market. The outcome could influence how major platforms design access policies for third-party AI providers while regulators seek to preserve competition and user choice.

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