Meta Platforms Inc. (NASDAQ:META) is one of the best NASDAQ stocks to buy according to hedge funds. On September 26, Meta Platforms announced that it will launch an ad-free subscription option for users of Facebook and Instagram in the UK in the coming weeks. This move is a response to regulatory guidance from the UK’s data protection authority, which had raised concerns about how platforms handle personal information for targeted advertising.

The subscription model offers users a choice: they can continue to use the services for free with targeted advertising or pay a monthly fee to use the apps without ads. Users who opt for the paid plan will not see ads, and their data will not be used for advertising purposes. The introduction of this ad-free tier is part of a broader industry trend where tech companies, including Apple and Alphabet’s Google, are adjusting their models due to increasing regulatory pressure over personal data use and targeted ads.

The pricing for the ad-free subscription is set at £2.99 a month for access via the web. For subscriptions made through iOS and Android mobile apps, the price will be £3.99 a month, with the higher price accounting for service charges imposed by Apple and Google. The company’s ads business accounted for about $164.5 billion in total revenue last year, with ads representing about 98% of that revenue.

Meta Platforms Inc. (NASDAQ:META) develops products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality and mixed reality headsets, augmented reality, and wearables worldwide.

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Disclosure: None. This article is originally published at Insider Monkey.