Meta Platforms Inc. is advancing its artificial intelligence strategy through custom chip development, new AI tools, and content partnerships to strengthen its technology ecosystem and unlock future growth.

Meta continues to pursue in-house chip development even after securing major supply agreements with leading semiconductor companies.

Speaking at a Morgan Stanley technology conference, Meta CFO Susan Li said the company is developing custom processors tailored to its own workloads, particularly those tied to ranking and recommendation systems, where Meta has already deployed custom silicon at scale.

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Li said Meta plans to expand the use of its custom chips over time, including eventually building processors capable of training future AI models, Bloomberg reported on Thursday.

Although Meta is not a cloud provider, it operates some of the largest data centers used to train and run AI models.

In recent weeks, the company signed large agreements with Nvidia Corp. and Advanced Micro Devices Inc. for chips and hardware that power its AI infrastructure.

Li said Meta evaluates different chip types for different tasks and considers custom silicon a key part of its long-term strategy for handling AI workloads.

Meta is expanding its AI strategy with new tools, infrastructure, and content partnerships to strengthen its AI ecosystem and unlock new revenue opportunities.

The company is testing a shopping research feature in its Meta AI chatbot, allowing users to request product recommendations with images, pricing, and links to merchant sites.

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Meta is also building a new applied AI engineering organization, led by Reality Labs executive Maher Saba, to improve model training and development alongside its Superintelligence Lab.

At the same time, Meta is securing more AI training data through licensing agreements with publishers, including a deal with News Corp. that could pay up to $50 million annually for access to news content and archives.

Despite these initiatives, Meta shares have faced some pressure as investors question the scale of its AI investments.

Meta stock gained just 1.72% in the last 12 months, trailing the NASDAQ Composite Index’s 23% returns.