Internal documents suggest that Meta is aware of the growing problem but has not done enough to stop it. One report indicated that as many as 70% of new advertisers on the platform may be promoting scams or low-quality products. Despite this, Meta often allows these advertisers to stay active for a long time.

Instead of banning accounts immediately, the company reportedly gives several warnings, or “strikes,” before taking action. Critics argue this gives scammers enough time to run multiple harmful ad campaigns and cheat many users. Meta’s enforcement team has also been accused of reducing the priority of fraud prevention in order to protect advertising revenue. Last year alone, Meta made over $160 billion from advertising, making it one of the company’s biggest sources of income.

Another controversial move was the company’s decision to move away from professional fact-checking. Instead, Meta is now relying more on a community-based system, where users can flag false information. While this system may help in some cases, it also leaves room for dangerous and misleading ads to remain online longer before action is taken.