Meta is betting big onconversational AI. The company is investing heavily in the future of conversations AI and is offering contractors up to $55 an hour to help build and refine AI chatbot characters. As reported by Business Insider, the initiative is part of Meta’s broader push to develop more engaging and lifelike AI personas which can interact with users across its platforms, including Facebook, Instagram and WhatsApp. These chatbots are designed to emulate distinct personalities — from historical figures to fictional characters — and provide users with immersive, entertaining conversations.

Crafting personalities for the metaverse

As reported by Business Insider, the contractors are being hired for this project and are tasked with writing dialogue, shaping character traits, and fine-tuning responses to ensure the bots feel authentic and engaging. The work blends creative writing with technical precision, requiring a deep understanding of tone, context, and user expectations.Meta’s goal is to populate its ecosystem with a diverse cast of AI companions that can serve various roles — from customer service agents to virtual influencers.

Competitive pay reflects strategic priority

The $55/hour rate signals how seriously Meta is taking this effort. By offering premium compensation, the company is attracting top-tier talent in writing, gaming, and interactive media to build out its AI character library.This move aligns with Meta’s broader ambitions in the metaverse and generative AI, where personality-driven bots could become central to user engagement and monetization strategies.

AI that feels human

Meta’s chatbot characters are part of a growing trend in tech: making AI not just functional, but emotionally resonant. By investing in character development, Meta hopes to create bots that users not only interact with — but connect with.As AI continues to evolve, the line between machine and personality is blurring. And with $55/hour on the table, Meta is betting big that the future of AI is not just smart — but charismatic.