Meta’s Threads Launches Podcast Previews To Court Creators And Their Audiences

December 25, 2025

Meta is expanding its ambitions for Threads beyond text and short-form posts, moving into podcast discovery and discussion as it looks to deepen user engagement and attract creators whose audiences already thrive on conversation. According to a Bloomberg report, citing a person familiar with the plans, Threads will soon allow users to upload short podcast previews that play directly in the feed, giving listeners a way to sample shows and immediately discuss them without leaving the app.