The feed allows users to browse videos generated by creators and communities, start videos from scratch via text prompts or upload visual elements, and remix existing videos by adding music or changing styles. Users can then publish these clips to the Vibes feed or cross-post to Instagram Stories, Facebook, and Reels.

However, media commentary is already acknowledging scepticism. Early feedback has labelled some of the feed’s output as ‘AI slop’, mass-produced synthetic videos that lack authentic human creativity, fueling questions about quality and user demand.

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