Millennials Stream More than Half of their TV; More Likely to Turn to Netflix for TV than Live
May 4, 2016
NEW ROCHELLE, N.Y., May 4, 2016 /PRNewswire/ — Streaming is the new normal for Millennials, according to the State of Cable & Digital Media 2016 report from Horowitz Research. Millennial (18-34 year-old) TV content viewers report spending 54% of their TV viewing time streaming and just 25% live. Across total TV content viewers 18+, the picture…
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