MJ Unpacked, the leading national cannabis event for licensed operators, will return to the Union Station Hotel in St. Louis, September 3–5, 2025. The three-day gathering arrives at a pivotal moment as the Trump administration’s recent announcement on cannabis rescheduling consideration signals what many believe could usher in a new era of industry transformation. From potential tax relief to fresh capital investment and broader national expansion, this year’s event is expected to attract an audience ready to seize new opportunities.

Missouri has quickly proven itself as one of the most robust cannabis markets in the United States. Since launching its program, the state has surpassed $4 billion in cumulative sales and created over 20,000 cannabis jobs. This level of success has cemented Missouri as a leader in the Midwest, and MJ Unpacked’s return highlights the state’s growing role as a hub for operators, investors, and innovators.

A Curated Experience for Industry Leaders

Unlike traditional conventions, MJ Unpacked is a highly focused, invitation-only event designed exclusively for licensed THC cannabis retail and brand executives at the manager level and above, along with qualified investors and researchers. The curated format ensures that every attendee has the ability to engage in high-value conversations, learn from subject-matter experts, and explore partnerships that drive business forward.

The Experience Hall will showcase top national brands and solution providers, offering attendees a look at cutting-edge products and services shaping the industry. Beyond the show floor, programming will be organized across three dedicated tracks: Retail & Brand, Science & Cultivation, and Investor & Finance. Each track is developed by licensed-operator committees, ensuring that content is both practical and directly relevant to current market challenges.

High-Impact Networking and Deal-Making

MJ Unpacked has built its reputation on creating an environment where business happens. Attendees can expect a robust lineup of networking opportunities, including the Welcome Reception, Opening Night Reception, Official Afterparty, and networking lunches. These events are designed to connect decision-makers in a more organic way, offering the space and time for conversations that lead to partnerships and deals.

The Pitch Stage will again be a centerpiece of the event, giving innovators the chance to present bold ideas directly to buyers and investors. For startups and growth-stage companies, this stage represents a rare opportunity to connect with the capital and distribution channels needed to scale.

Strengthening Local Ties: MJ Unpacked and MoCannTrade

This year’s event will also highlight the growing partnership between MJ Unpacked and MoCannTrade, Missouri’s state cannabis trade association. As part of this collaboration, MJ Unpacked is donating $25,000 to the MoCannTrade PAC and inviting association members to the Opening Night Reception.

“We are excited to take our partnership to the next level with MJ Unpacked for their return to Missouri,” said Andrew Mullins, Executive Director of MoCannTrade. “The Missouri cannabis industry continues to stand above many other states and coming back to our backyard and shining a national spotlight on our members, operators, and industry further substantiates all the hard work, passion and pride we share coming from the Show Me State.”

A Vision from Jage Media

Founded in 2021 by cannabis industry veterans George and Kim Jage, Jage Media created MJ Unpacked as a platform to connect leaders, foster innovation, and accelerate the growth of the cannabis sector. George Jage, former president of MJBiz Daily and MJBizCon, has a long track record of building influential industry events.

“MJ Unpacked is where decision-makers come to connect, collaborate, and close deals,” said George Jage, CEO of Jage Media. “By returning to Missouri, we’re doubling down on one of the strongest-performing adult-use markets in the country while providing a national stage for brands, retailers, and investors.”

Headquartered in the greater Seattle area, Jage Media continues to position MJ Unpacked as the must-attend event for cannabis executives and investors. Its CPG-focused approach keeps the spotlight on consumer-facing innovation, which is vital as the industry navigates evolving regulations and increasing competition.

Why Missouri Matters Now

Missouri’s rapid rise in cannabis sales reflects strong consumer demand and a business-friendly regulatory environment. With more than $4 billion in sales and thousands of jobs generated, the state has proven that the Midwest can be a powerhouse for the cannabis economy. The timing of MJ Unpacked’s return—aligned with the federal government’s exploration of cannabis rescheduling—further highlights Missouri as a critical market to watch.

For attendees, the event is not just about networking or exploring the latest products. It’s about gaining insight into how national policy shifts could reshape the industry and positioning themselves at the forefront of change.

Conclusion

MJ Unpacked’s return to St. Louis this September represents more than just another industry gathering. It’s a recognition of Missouri’s role as a driver of growth and innovation in cannabis. By combining curated programming, national and local partnerships, and unmatched networking opportunities, MJ Unpacked offers a platform for leaders to chart the industry’s next chapter.

As conversations around cannabis rescheduling gain momentum, the 2025 event is poised to become a defining moment for businesses ready to adapt and expand. Missouri, once again, will be at the center of it all.

Learn more and secure registration at www.mjunpacked.com.