Digital wealth management firm Farther has raised $150 million in a Series D funding round, led by General Atlantic, with plans to scale its flagship intelligent wealth platform.

The platform integrates human advisors with automated advisory software to manage portfolios and cash liquidity, using algorithms for backend administration, rebalancing, and tax-loss harvesting.

In a statement, Farther says the Series D was supported by a number of undisclosed existing investors and has elevated the company to unicorn status, though the official valuation figure has not been disclosed. 

The New York-based company previously secured $72 million via a Series C funding round in October 2024, which was co-led by Viewpoint Ventures and CapitalG and registered a post-money valuation of $542 million.

The unicorn designation arrives as Farther surpasses $23 billion in recruited assets, including both assets currently under management and additional assets expected from future advisor acquisitions. 

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“With this Series D funding, Farther anticipates continued expansion of its platform capabilities and further innovation to better support advisors and clients,” the company statement continues. Farther notably launched its Farther Family Office offering in April to extend services to ultra-high-net-worth families.

General Atlantic, which has around $126 billion in assets under management, maintains a portfolio of digital wealth management firms, including Creative Planning, SigFig, IIFL Wealth, and Brazil’s XP Investimentos, among others.