Nike to Resume Selling on Amazon, Ups Prices Amid Tariffs, Reports Say
May 22, 2025
KEY TAKEAWAYS
- Nike is reportedly resuming the sale of its products on Amazon after a six-year hiatus.
- Nike stopped selling its clothes and sneakers directly on Amazon in 2019 so it could focus on its direct business.
- Nike, which sources most of its footwear from China and Vietnam, also reportedly plans to raise retail prices at its U.S. stores between $2 and $10 on average as the tariffs hike supply-chain costs.
Nike (NKE) is reportedly resuming the sale of its products on Amazon (AMZN), with the sportswear giant also set to hike prices amid President Donald Trump’s tariffs.
Nike stopped selling its clothes and sneakers directly on Amazon in 2019 so it could focus on its direct business amid concerns about counterfeit products on Amazon’s third-party marketplace, CNBC noted.
Nike and Amazon didn’t immediately respond to requests for comment. The Information was the first to report Nike’s plan to sell on Amazon for the first time since 2019.
Nike, which sources most of its footwear from China and Vietnam, also plans to raise retail prices at its U.S. stores between $2 and $10 on average, Women’s Wear Daily reported. The company’s hit Air Force 1 sneakers and children’s lines won’t face price hikes, the report said.
Shares of Nike are jumping 2% in premarket trading and have lost a fifth of their value so far this year entering Thursday.
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