NASHVILLE, Tenn. – Nissan Motor Co., Ltd. today announced its long‑term vision, “Mobility Intelligence for Everyday Life,” defining a customer‑centric strategic direction. The vision integrates mobility intelligence into everyday life through Nissan’s focus on AI-Defined Vehicles (AIDV), offering a choice of electrification technologies to meet diverse customer and market needs.

Ivan Espinosa, President and CEO, said: “This is the right moment to articulate Nissan’s long‑term vision as we move beyond the Re:Nissan recovery plan and set a clear path for the future. Our vision defines where Nissan is headed, with customer experience as our guiding priority. By advancing mobility intelligence, we will deliver intuitive, advanced, and reliable products and technologies that offer outstanding value and enrich how mobility is experienced.”

Christian Meunier, chairman, Nissan Americas, added: “Across the Americas, our focus on execution is making the region a key contributor to Nissan’s turnaround, driven by both revenue growth and disciplined cost reduction. We delivered significant year-over-year increases in U.S. retail share, making Nissan the fastest-growing mainstream brand since August 2025. We’re also seeing solid progress in Canada and continued growth in Mexico, where we have maintained the #1 position for 18 consecutive years – proof that getting the fundamentals right matters. Our balance of strong execution today and smart, impactful investments in the future will strengthen our business and drive sustainable growth.”

As Nissan looks ahead, the Re:Nissan plan remains on track in its final year of execution, delivering a competitive cost base, improved capacity utilization, and strong new‑product momentum that lays the groundwork for future growth.

Nissan’s new long‑term direction, guided by its vision, is designed to drive sustainable competitive advantage across next‑generation technologies, a streamlined product portfolio, a redefined global market approach, and an industrial model organized around clearly defined vehicle families.

Next-Generation technologies: AI-led intelligence and Electrification

Central to the vision is AI‑driven intelligence enabled by Nissan AIDV, combining Nissan AI Drive Technology and Nissan AI Partner technology to enhance both mobility and time spent in transit.

Building on real-world deployment of advanced driver assistance technologies, Nissan is integrating AI with vehicle control and safety systems.

Nissan aims to deploy Nissan AI Drive technology across 90 percent of its lineup over the long term.

The first model reflecting this drive will be the new Nissan Elgrand, scheduled for launch in summer 2026. It will adopt next-generation ProPILOT with end-to-end autonomous technologies by the end of fiscal 2027.

Alongside the introduction of Nissan AI Drive technology focused on advancing autonomous driving, the customer experience will be enhanced by Nissan AI Partner technology that connects intuitively to support everyday activities and integrate vehicle naturally into daily life.

Nissan’s AI‑led experience and the next phase of autonomous mobility will be enabled by increasing electrification. Nissan’s breakthrough Hybrid e‑POWER technology is extending electrification adoption, providing a core platform that creates a natural bridge to fully electric vehicles. Alongside Hybrid e‑POWER, Nissan will offer a diverse range of electrified powertrains to meet customer needs across global markets.

This broader offer includes development of a new hybrid electric vehicle system (HEV) for future frame‑based vehicles, serving customers requiring greater capability and long‑range confidence. Nissan will complete the spectrum of customer choice by offering plug‑in hybrid and range‑extender hybrid solutions through partnerships.

Streamlined product portfolio: Clarifying the role of each model

Nissan’s product strategy is built on clarity of role and faster development. The company will streamline its model lineup from 56 to 45 models, exiting low-performing models and reallocating reinvestment to growth areas. At the same time, Nissan will expand powertrain options for each model, giving customers more choice, increasing volume per model, and strengthening our business foundation.

In addition, Nissan will cover around 80% of its volume with three core families. This will enable the company to focus on investment, accelerate development speed, and respond swiftly to market needs.

Models categorized by role

As part of its new portfolio approach, Nissan will focus its model strategy around four categories:

• Heartbeat models embodying Nissan’s identity, emotional value, and innovation
• Core models that sustain global business with scale and stability
• Growth models targeting expansion where demand is emerging
• Partner models that extend market coverage through disciplined collaboration

The company today showcased the models that embody this strategic focus.

• New Rogue and X‑Trail Hybrid e‑POWER: Global Core models featuring Nissan’s unique electric-motor-driven system that provides the efficiency of a strong hybrid with the spirited driving character provided by electric motors.
• Xterra: A Heartbeat model for the U.S. and Canada, offering body-on-frame strength and purpose-driven design.
• Juke EV: A Europe Core model that combines bold, distinctive design with full electrification and intelligent features.
• Skyline: A Heartbeat model for Japan, delivering performance, precision, and driver-focused character.

In the premium segment, INFINITI will remain an important pillar within Nissan’s global product strategy. The brand will be revitalized through continued new and refreshed models. These include the all-new 2027 QX65 SUV, a new premium sports sedan and a luxury hybrid compact SUV by the end of 2028.

Industrial Model

As part of the vision, Nissan is transforming its industrial model through the Nissan Product Family strategy.

This will move the company’s focus from model‑by‑model optimization to architecture‑led development built on shared platforms, powertrains, and software.

Nissan will concentrate development around three core product families that will account for more than 80 percent of global volume, increase volume per model by over 30 percent while accelerating development speed and technology rollout.

By aligning product design and industrial execution from the start, Nissan strengthens quality, improves cost discipline, and enables faster, more competitive product launches at scale.

Redefined market approach

Nissan is evolving its market strategy with redefined roles for its three lead markets: the U.S., Japan and China.

These three markets will play a dual role in its overall market strategy – serving as a pillar of performance while also acting as a global driver for competitiveness and industrial capability. Together, these lead markets anchor Nissan’s ability to scale innovation, tailor volume to demand, and set standards for how to compete globally on speed, cost, and relevance.

The U.S. (with Canada) will provide stable returns and a foundation for sustained growth with an ambition to reach one million units by fiscal year 2030. The market strategy is centered on leadership in large vehicles and a strong manufacturing footprint supported by a high level of localization. Product competitiveness will be reinforced through the next‑generation Rogue Hybrid e‑POWER, all‑new V6 and V6‑hybrid body‑on‑frame models led by the return of Xterra, and continued use of V6 options in D‑segment SUVs. EV investments will remain disciplined and responsive to market conditions and policy evolution. INFINITI will be revitalized with three new models by FY2028, supporting both brand and margin growth.

Japan: As Nissan’s home market, Japan is the proving ground for advanced technologies including the introduction of next‑generation ProPILOT, and mobility services while strengthening its core model offering. From FY2028 onward, Nissan will introduce a compact car series to further enhance the lineup, targeting 550,000 units by fiscal year 2030. In parallel, deeper engagement with younger customers will support renewed brand strength and long‑term relevance.

China will serve as a source of development speed, cost efficiency, and global export hub. By strengthening its NEV lineup, Nissan will expand domestic sales while establishing exports as a strategic pillar. Our target is one million units by fiscal year 2030. Under this approach, the N7 will be exported to LATAM and ASEAN, while Frontier Pro will be supplied to LATAM, ASEAN and the Middle East. This dual role allows China to contribute simultaneously to local growth and global portfolio strength.

In addition, markets such as Mexico and the Middle East continue to serve as highly valued markets within Nissan’s global portfolio. Mexico is a core industrial and profitability anchor, driving scale expansion and earnings across the Americas and beyond through a strong local base and Nissan’s highest global market share. The Middle East remains a priority growth and profit market, fueled by exports from lead markets and a mix skewed toward large SUVs and premium segments where Nissan’s strength closely matches customer demand.

Beyond the lead markets, other markets including Europe, India and Africa will play a role in expanding Nissan’s reach and supporting overall growth. Together, they will form a cohesive market strategy aligned with Nissan’s product portfolio approach.

Summing up the vision, Espinosa concluded: “As we continue on our path to recovery, it is essential that Nissan seizes the opportunities provided by AI technologies, by electrification and the innovation embedded in our latest products to drive market growth and focus relentlessly on serving the customer.”

Nissan will provide a further update on its Re:Nissan progress when it reports full-year results in May and will announce further elements of the strategic direction later in the year.

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