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An Amazon event wouldn’t be an Amazon event without the brand pushing its own devices. While Amazon tends to stick strictly to the end of any Prime event’s end cutoff time, it doesn’t shy away from putting Amazon devices on sale early. So naturally, several Echo deals, Fire Tablet deals, and Blink camera deals are already live the week before Prime Big Deal Days kicks off on Oct. 7.

A few devices are even beating their Prime Day prices from July: Particularly of note are the Echo Show 8 dropping to $99.99 (compared to $109.99 in July) and the Echo Buds with Active Noise Cancellation dropping to $34.99 — a 71% discount only matched during Black Friday 2024. There are a ton of great Fire TV deals — they just happen to be on Fire TVs from non-Amazon brands, like Insignia and Hisense. There aren’t a ton of great Kindle deals just yet, but we’ll update this post immediately when more Kindles do go on sale at Amazon. But for now, you can prepare by signing up for three months of Kindle Unlimited for free if you’ve never subscribed before.

Before you buy, see if Amazon announced a new version of that device at its fall hardware event on Sept. 30 — maybe you’ll want to wait for the refreshed model, or maybe the new prices are the justification you needed to grab a deal now.

Below, we’re keeping tabs on all of the best Amazon device deals before and throughout the end of October Prime Day on Oct. 8. The best Amazon device deals do tend to sell out toward the end of the sale, so if you see a good price drop now, hop on it. There’s also a ton of stuff outside of Amazon devices on sale ahead of Prime Big Deal Days, so be sure to follow along with our carefully curated coverage of all of the best October Prime Day deals.

Note: Deals with a 🔥 next to them have dropped to new record-low prices, while struck-through deals were sold out or expired at the time of writing.

Best Amazon device deal overall

Why we like it

There’s no way around it: A shit ton of people are going to buy AirPods this October Prime Day. But for those who aren’t married to Apple’s earbuds (or how often they seem to break), just know that the latest version of Amazon’s Echo Buds with ANC are just $34.99 after a 71% discount. That beats their Prime Day price from July by $10, and you could get five pairs of Echo Buds for less than the $199.99 sale price of the AirPods Pro 2.

Amazon’s noise cancellation doesn’t level with the effectiveness of those AirPods or other top noise-cancelling earbuds, but casual music or podcast listeners may not care at this price point.

Fire tablet deals

Echo deals

Kindle deals

Fire TV deals

Fire TV deals from non-Amazon brands

Other Amazon device deals