Time-of-use electricity plans are hardly a new concept, but what makes Octopus Energy’s new time-of-use plan, OctopusFlex, great is that it’s ridiculously simple.

It rewards its customers in Lubbock, Texas, for using power between 10 pm and 6 am with cheaper rates, when the grid is quieter and cleaner. That means big savings for choosing to run your dishwasher or washer and dryer at night or charging your EV while you sleep.

And if customers use EV charger apps and smart thermostats, OctopusFlex automatically shifts electricity use to off-peak hours, which makes a real difference in accessing lower rates and saving money.

“This is about more than off-peak discounts,” said Nick Chaset, CEO of Octopus Energy US. “We’re giving customers the power to save money while actively supporting a cleaner, more balanced grid.”

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Built around customer feedback, OctopusFlex is designed for total transparency. Customers can see exactly how and when they’re using electricity, what it’s costing them, and no connected devices are required. All they have to do is remember that electricity is cheaper from 10 pm to 6am.

“We’re thrilled to launch OctopusFlex, a plan our customers asked for and helped name,” said Katie Rosario, marketing manager. “With OctopusFlex, customers can shift energy use on their terms to save money.”

And in the summer, when solar power is strong and demand shifts, OctopusFlex customers could see low rates not just overnight, but all day long. (This program is designed for folks who don’t have solar and battery storage.)

“Time-of-use is one of the easiest ways to cut energy bills and reward flexibility,” said Daniel Kirwin, product manager. “We couldn’t be more excited to bring this to Texas.”

By nudging demand to off-peak hours, OctopusFlex helps reduce the strain on Texas’ grid during scorching summer afternoons, cuts the risk of blackouts, and makes room for more renewable energy.

Want to make the most of it? Pre-cool your home in the early morning, run big appliances overnight, charge your EV after 10 pm, and use smart plugs or timers to set and forget.

OctopusFlex is now live in Lubbock, Texas, where Octopus Energy became a retail provider in early 2024. Octopus Energy launched in 2016 and entered the US market in 2020. The company is part of Octopus Group, a global certified BCorp operating in 18 countries.

Read more: This Texas EV lease company includes unlimited free home charging

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