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One mother’s win over Meta will change social media for everyone
March 21, 2025
One mother’s win over Meta will change social media for everyone
Britons will be able to opt out of targeted advertising after Tanya O’Carroll’s David-and-Goliath battle with Meta
Friday March 21 2025, 10.00pm, The Times
Tanya O’Carroll was unable to change her social media settings after having a babyTIMES PHOTOGRAPHER JACK HILL
British consumers will be able to opt out of targeted online advertising after a campaigner’s victory in her landmark case against Meta.
Tanya O’Carroll, 37, took Facebook’s parent company to court because it would not let her turn off the user profiling it uses to sell adverts.
O’Carroll was “bombarded” with baby content after becoming a mother in 2017. When she tried to turn the adverts off using Facebook’s settings, the link did not work.
After digging further, she discovered that Facebook had tagged her with more than 700 characteristics based on her activity. It inferred what films she watched, where she wanted to go on holiday, her shopping habits, the clothes she liked, her political sensibilities and health, relationship and family matters. Some of
