Our Editors Combed Through 350K+ Prime Day Deals. These Are The Very Best — Up To 71% Off
October 8, 2025
We’re in the final hours of Amazon’s Prime Big Deal Days 2025 event. That means that it’s your last chance to score big savings on some of the hottest products in tech, home, fashion and more.
We’ve been covering the sale around the clock since it kicked off yesterday (and in the weeks before that, too) to help find you the best deals out there. And we’ve found some great ones. You can score up to 71% off bestselling products, grab tech from brands like Apple and even shop top deals for under $25.
Keep scrolling to shop our favorite deals across beauty, home, fitness and more. Amazon’s fall Prime event ends at 11:59 p.m. ET tonight, so you’ll have to act fast to take advantage of these deals.
October Prime Day deals seen on TODAY
Shop TODAY editorial director Adrianna Brach stopped by Studio 1A yesterday to share some of our favorite deals from Day 1 of Prime Day. Whether you’re shopping for a new product for your hair care routine or are looking to add some staples to your wardrobe for fall, we have you covered with these simple upgrades.
Prime Day is your chance to score luxury beauty buys like these Clinique favorites. The editor-loved High Impact Mascara builds length and volume with zero clumps and comes in classic black, plus trendy brown and burgundy shades. For a bolder eye makeup look, grab the Quickliner, a water- and smudge-resistant pencil that lines and defines with no need for sharpening.
Another beauty brand we’d never miss the chance to shop while it’s on sale is Color Wow, which is marked down by up to 36% off right now. Some of our must-buys include the One Minute Transformation Cream, which is your instant frizz fix to smooth, tame and hydrate on the spot, along with the travel-friendly Pop + Lock Serum. Plus, we spotted discounts for anyone who colors their hair, from root touch-ups to the Color Security Shampoo and Conditioner, which can help prevent fading and keep you from washing all of your color out in the shower.
If you’re looking to finally upgrade to an electric toothbrush or have always wanted a top-of-the-line Oral-B model, now’s the time. This bestselling, dentist-recommended option is currently 40% off and under $60, which is the lowest price we’ve seen this whole year. It’s got a built-in pressure sensor, two-minute timer and three cleaning modes for the best clean possible.
Brach calls this Colgate pen and toothpaste bundle “one of the easiest ways to help whiten your teeth.” After brushing at night, you simply apply a thin layer of the whitening serum to each tooth. Let the coating dry, head to bed, and brush your teeth with the included toothpaste in the morning — no messy strips, blue lights or trays involved.
From her own experience, Brach says you won’t get immediate results, but after about one week of continued use with the pen, she noticed a big improvement in the shade of her smile. The brand says each pen contains about 21 nightly uses, is enamel-safe and safe for sensitive teeth and gums.
Smart home finds are always high on our shopping list during sales, and Brach thinks everyone could use this top seller. These smart plugs turn any device into something that can be controlled from your phone or a voice assistant like Amazon’s Alexa, making them genius for lamps, coffee makers, fans, Christmas lights and so much more.
When it comes to WiFi in your home, pretty much everyone has dead or slow zones. Common spaces are basements, garages and outdoor areas like the deck or patio, but this WiFi extender solves that problem. The brand says it simply plugs into an outlet and connects with your WiFi or Ethernet to boost coverage, and you can connect up to 32 devices at once. Amazon customers speculate that it works better than alternatives because of the three antennas, which help boost the signal.
Fall is here and we found some top-rated, in-season clothing on sale for Prime Day. This pull-over sweater has a half zip, thumbholes and this rib knit texture that makes it feel so much more elevated than your average hoodie or crewneck.
“So cozy and the perfect piece to throw on with leggings, jeans and more,” says Brach. “It fits oversized but sizes up to XXL and comes in 17 colors…. we’re loving the wine red, brown and tan for fall!”
Looking for more deals previously seen on TODAY? Check out our favorite picks $50 or less, as seen on the 3rd hour of TODAY.
The steepest October Prime Day deals we’ve seen
Prime Day is the best time to score deals on Amazon devices, such as these Echo Buds for 71% off.
Upgrade and save on your home security with this outdoor camera system. The brand offers tons of features, including motion detection and night mode — you’ll get three cameras for under $100.
Remember Furby? The iconic toys are back and cuter than ever. According to the brand, Furblets are mini Furby toys with their own unique musical personalities, making a great kids’ gift or stocking stuffer.
More steep October Prime Day deals:
- Baebody Collagen Retinol Snail Mucin Face Moisturizer, $9.95 (60% off)
- TruSkin Vitamin C Facial Serum, $21.41 (56% off)
Best Prime Day beauty deals
Save big (over 50% off!) these editor-loved eye patches. Social video producer Anita Chomenko compliments their affordability, ease of use and ability to “add a touch of zen to your getting-ready routine.”
If you enjoy the benefits of a dry shampoo but don’t love the texture, this recently launched Batiste dry shampoo offers a solution. It has the same oil-absorbing and hair-freshening benefits of the original, just with a more lightweight and invisible finish and feel.
This popular K-Beauty cleansing oil gently removes makeup, as well as blackheads and sebum, says the brand.
According to the brand, this powder foundation has a lightweight and buildable formula. Score this bestseller while it’s on sale for 44% off.
More concealer deals to shop:
- Jane Iredale CircleDelete Concealer, now $27 (25% off)
- Kiko Milano Full Coverage 2-in-1 Concealer, now $18.20 (30% off)
- Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, $20.80 (35% off)
This jelly mask (and award winner) contains salmon PDRM and collagen to strengthen the skin barrier and leave the skin deeply nourished.
More Medicube deals to shop:
- Medicube Salmon DNA PDRN Pink CICA Soothing Toner, $12.90 (36% off)
- Medicube Zero Pore Pads 2.0, $15.12 (51% off)
- Medicube Collagen Jelly Cream, $15.90 (52% off)
Did you know that Tarte officially launched on Amazon this year? A selection of the iconic cosmetics company’s bestsellers is a whopping 40% off during the retailer’s current sale, so you can snag them at a steep discount along with Prime’s free two-day shipping.
This dynamic duo earned the award for “best strengthening set” during Shop TODAY’s 2025 Hair Awards, whose key ingredient combats thinning hair woes.
The Shop TODAY-loved heated air dryer also comes in a paddle design for smoothing and frizz-free results.
Save on Shop TODAY Beauty Award favorites this October Prime Day. This shampoo contains caffeine and niacinamide to stimulate and cleanse the scalp to promote hair growth, says the brand.
According to the brand, this peptide-infused eye cream helps depuff, smooth fine lines and more. Plus, it’s 30% off!
More Peter Thomas Roth deals:
- Peter Thomas Roth Water Drench Hyaluronic Cloud Cream, $27.00 (50% off)
- Peter Thomas Roth Instant FIRMx® Temporary Face Tightener, $34.30 (30% off)
- Peter Thomas Roth Even Smoother Glycolic Retinol Hydra-Gel Eye Patches, $43.22 (34% off)
Thayer’s Blemish Clearing Salicylic Acid Toner is currently 30% off for Amazon Prime Day. Per the brand, it’s best for combating and preventing stubborn acne.
Dealing with stained teeth? Crest is offering bestselling whitening strips for 35% off. You can expect a brighter smile after just a few uses, per the brand.
More oral health deals:
- Lumineux Teeth Whitening Strips, $29.99 (33% off)
Can’t remember when you last replaced your makeup brushes? Grab this set while it’s on sale. It has everything you need, including a buffer brush, powder brush and more.
These Briogeo favorites deserve a spot in your shower, like this deep conditioning mask. Select products are on sale for 30% off.
More beauty deals to shop:
- ColourPop Lippie Lip Pencil, $5.60 (20% off)
- L’Oreal Paris Sulfate Free Moisture 21-in-1 Leave-In Conditioner, $9.46 (27% off)
- Monday Hair Care Smooth Shampoo + Conditioner Bathroom Set, $9.99 (29% off)
- Wet Brush Detangling Brush, 2-Pack, $15.94 (27% off)
- Belif Aqua Bomb, $24.52 (30% off)
- Neutrogena Salicylic Acid & PHA Stubborn Acne Body Wash, $8.47 (15% off)
- Proactiv+ Acne Moisturizer, $33.60 (30% off)
- Real Techniques Miracle Complexion Sponges (Set of 4), $9.99 (46% off)
- Burt’s Bees Lip Tint Balm Duo, $6.15 (38% off)
- Bio-Oil Natural Skincare Oil, $24.48 (38% off)
- Milk Makeup Hydro Grip Set + Refresh Spray, $30 (21% off)
- Sol de Janeiro Limited Edition Perfume Mist Travel Size Bundle, $54.60(30% off)
- Drybar Double Shot Blow-Dryer, $77.49 (50% off)
- IT Cosmetics CC+ Cream, $25.85 (45% off)
- Laneige Lip Glowy Balm, $13.30 (30% off)
- Gisou Honey Infused Lip Oil, $19.60 (30% off)
- Rizos Curls Biotin Shampoo, $15.40 (30% off)
- Rizos Curls Detox Scalp Scrub, $19.60 (30% off)
Best Prime Day home deals
Save on kitchen essentials this Prime Day. Dawn’s Powerwash is 34% off and comes with three refills — you’ll be set for months!
These silicone mittens from KitchenAid come in over 20 color options and can withstand temperatures of up to 500 degrees, according to the brand.
Another deal you’ll want to take advantage of is this 47-count of dishwasher pods — they’re 30% off!
More household essentials on sale:
- Tide Pods Spring Meadow Scent (76 count), $14.23 (29% off)
- Scotch-Brite Odor Resist Heavy Duty Scrub Sponges (Set of 6), $6.28 (44% off)
- Lysol Disinfecting Wipes Bundle (Set of 4), $9.99 (33% off)
- Seventh Generation Triple Action Clean Detergent Packs, $12.30 (44% off)
- Lysol Laundry Sanitizer, $9.98 (26% off)
- Miss Mouth’s Messy Eater Stain Treater Spray, $14.25 (21% off)
- Shout ColorCatcher Dye-Trapping Sheets, $8.95 (24% off)
- Cottonelle Fresh Feel Flushable Wet Wipes, $11.99 (24% off)
Stock up on fall and winter candles this Prime Day. The brand says each candle has 150 hours of burn time.
Dull kitchen knives are the worst. Luckily, you can get a 15-piece set to swap out your whole collection for $35 right now.
These batteries are set to have a 12-year shelf life and come in a set of 24 AA and 24 AAA batteries.
Fall is here, which means it’s time to store our seasonal wardrobes away. Associate producer Alexa Arent relies on these to pack away her summer clothes and make the most of her space when it comes to storage and organization.
“I have limited space in my apartment and these are the best!” Arent raves. “They save a lot of space, and I love that they are see-through, so I can see what is in each bag.”
This highly-rated air purifier filters out allergens such as pet dander, dust and more. Plus, it’s perfect for small spaces and bedrooms.
Whip up your favorite frozen treats with this personal, portable blender from Ninja. It’s on sale for $50.
In need of a cookware upgrade? This set of 12 non-stick kitchen must-haves includes pans, pots, utensils and more.
At less than five inches wide, this Keurig easily tucks into small spaces of your kitchen.
This portable handheld vacuum from Shark is useful for quick clean-ups in the car, kitchen and more small spaces.
This is not a drill: we spotted Le Creuset on sale! Cast iron in a rainbow of colors is marked down by up to 25% off, so hurry to snag these pieces before they sell out.
With the days getting shorter, the Hatch Restore 3 gently wakes you up with sunrise simulation.
Make cooking easier with this 6-in-1 air fryer and toaster oven from Our Place. Available in several matte colorways, the multipurpose appliance is said to cook up to 30% faster than more traditional ovens.
This classic three-quart Lodge Dutch oven is perfect for smaller-scale recipes and kitchens with less square footage. Grab it while it’s over 20% off.
Splurgeworthy? Sure, but we love this as a gift for the friend who’s always hosting, or the person who takes their nightly tea routine a little too seriously.
“t makes a nice gift because its an elevated, stylish version of something that gets daily use,” says partnerships editorial assistant, Erica Marrison.
Owala water bottles are well-known and loved for their many ways to sip: either through the straw or the wide-mouth opening. This bottle, in particular, only has one way to sip — by unscrewing the top, revealing a wide spout.
More kitchen deals to shop:
- KitchenAid Classic Multi-function Can Opener, now $9.49 (47% off)
- Glad Tall Kitchen Drawstring Trash Bags, now $14.24 (39% off)
- NutriChef 3-Piece Nonstick Kitchen Oven Baking Pans, now $16.99 (50% off)
- Kitchen Gizmo Snap N’ Strain, $9.99 (20% off)
- Stanley Quencher H2.0 Tumbler, $27 (40% off)
This expandable luggage set from Samsonite is under $150 during Prime Day. For 22% off, you’ll get three suitcases, including a carry-on.
More travel deals on sale:
- Veektomx Portable Charger, now $23.99 (40% off)
- Kate Spade New York AirTag Charm, now $27.99 (30% off)
- Travel Inspira Luggage Scale, $7.80 (40% off)
The bestselling carpet and upholstery is now available in a mini version, which is marked down to $75 today.
Best Prime Day tech deals
You can always count on Amazon to have great deals on the Fire TV streaming stick, and this October Prime Day, it’s nearly 50 % off.
The Apple AirTag allows you to keep track of all your essentials, from keys to wallets to luggage.
More Apple deals to shop:
- Apple EarPods, $16.99(11% off)
- Apple 2025 MacBook Air 13-inch Laptop, $799 (20% off)
- Apple Watch SE (2nd Gen), $169.99 (32% off)
- Apple iPad 11-inch, $279 (20% off)
- Apple USB-C to USB-C Woven Charge Cable, $21.99 (24% off)
No need to dig out a pair of tangled, old wired headphones for your next trip — this gadget plugs into the headphone jack on your seatback entertainment in flight and connects with your wireless headphones via Bluetooth.
This small speaker is Alexa-enabled and can play music, sync with smart plugs and so much more.
These over-ear headphones feature adaptive noise cancellation, which allows you to zone out or hear your surroundings, per the brand.
Another Amazon device worth grabbing? The Fire tablet is 50% off for Prime Day!
Save nearly 50% off on this Ring Doorbell Plus. The battery-operated device features head-to-toe video, motion detection and more.
More smart doorbells to shop:
- Ring Battery Doorbell with Ring Chime, $64.99 (48% off)
- Ecobee Smart Video Doorbell, $113.99 (29% off)
Amazon is marking down its bestselling Kindles this Prime Day. With this e-reader, you don’t have to lug a heavy book around; you can bring it anywhere and speed through your TBR list.
Featuring noise cancellation and transparency mode, the bestselling AirPods are dust and sweat-proof and feature up to five hours of play time. Score them now for under $150 on Day 1 of Prime Day.
You don’t have to wait until Black Friday to save on big electronics — this smart TV is 50% off.
Whether you’re powering a home entertainment center or a work-from-home setup, this power strip promises to keep devices running and fully charged. It can also be controlled from the Alexa app or by the sound of your voice.
More tech to shop:
- Belkin 12-Outlet Surge Protector Power Strip, $32.29 (23% off)
- Chamberlain Smart Garage Control, $17.99 (40% off)
- TP-Link WiFi Range Extender, $39.99 (20% off)
- Amazon Basics AAA Alkaline Batteries, now $11.10 (23% off)
- Anker Laptop Power Bank, $89.99 (33% off)
- FYY Travel Cable Organizer Case, $7.95 (39% off)
- JBL Go 3 Portable Mini Bluetooth Speaker, $27.95 (30%)
- JBL Tune Flex, $44.95 ($55% off)
- Fitbit Charge 6 Fitness Tracker, $104.45 (35%)
Best Prime Day fashion deals
Fall weather is finally here, so you’ll want to stock up on bestselling denim. These skinny jeans from Amazon Essentials are on sale for under $15.
The Teresa jean features a wide-leg, waist-defining silhouette, while the Marilyn jean is high-waisted with a straight fit. Both styles come equipped with what Post calls an “ultra-flattering secret weapon” — NYDJ’s Lift & Tuck technology that smooths, slims and sculpts. They even tell you to size down!
More Amazon Prime Day denim sales:
- Gap Women’s High Rise Flare Jeans, $11.50 (15% off)
- Levi’s Women’s Classic Straight Jeans, $32.71 (45% off)
This shoulder bag comes in six neutral colorways and features an adjustable shoulder strap.
Save nearly 50% off on select Vera Bradley items, including this classic tote bag. It’s made of cotton, making it easy to wash, per the brand.
More Vera Bradley deals to shop:
- Vera Bradley Women’s Premium Cotton Medium Cosmetic Bag, $26.09 (35% off)
This closet staple is a bestseller and features “butterluxe fabric” and light compression, per the brand.
These stylish Dr. Scholl’s feature superior comfort and anti-microbial and anti-odor materials, per the brand.
These popular New Balance sneakers are the ultimate and trendy “dad shoe,” which feature lightweight and comfortable support, say reviewers.
Adidas is marking down bestselling sneakers, such as these colorful and bold lifestyle shoes — they’re on sale for 23% off.
More Adidas Prime Day deals:
- Adidas Women’s Grand Court 2.0 Tennis Shoe, $56 (20% off)
- Adidas Essentials Crossbody, $25.73 (43% off)
It’s cozy season, so you treat yourself (or a family member!) to a pair of fuzzy slippers, which have a supportive insole and can be worn indoors or outdoors.
Trust this bag to accompany your on-the-go lifestyle, thanks to its spacious interior, numerous pockets and comfortable-to-carry straps.
This name brand full-zip jacket is currently less than $30, and promises to keep them warm with a polyester-fleece material. Reviewers say it’s a great transitional piece to wear on those in-between days.
More Prime Day fashion deals:
- Anrabess Two-Piece Lounge Set, $39.99(33% off)
- HomeTop Women’s Fuzzy Memory Foam Slippers, $14.59 (46% off)
- Travelon Anti-Theft Classic Crossbody Bucket Bag, $30.45 (59% off)
- Hanes Total Support Pouch Boxer Brief Underwear, 3-Pack, $9.53 (55% off)
- Shaperx Tummy Control Bodysuit, $29.63 (38% off)
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Adrianna Brach.
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
To find the best discounts for Prime Big Deal Days 2025, the Shop TODAY team combs through over 350,000 products expected to be on sale. We identify the best absolute best deals by identifying recommendations from previous expert reporting, award-winners and editor-loved and tested products.
When choosing products, we aim to confirm factors such as an average rating of over four stars and more than 1,000 verified ratings. We also use price trackers such as CamelCamelCamel to clarify that products are at their lowest price in at least three months, or at the lowest price ever.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
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