NEW YORK, Nov. 17, 2025 /PRNewswire/ — Paine Schwartz Partners (“Paine Schwartz”), a global leader in sustainable food chain investing, today announced the formation of BetterCo Holdings, L.P. (“BetterCo”), the newest platform investment of Paine Schwartz Food Chain Fund VI (“Fund VI”). BetterCo is a newly formed portfolio company designed to aggregate investments in high-growth companies in downstream products and services across different segments of the better-for-you food and beverage value chain. BetterCo’s first two holdings are in Crisp Inc. (“Crisp”), a commerce intelligence and AI platform for the global food supply chain, and Lucky Energy (“Lucky”), a fast-growing, better-for-you energy drink brand.

BetterCo Holdings

BetterCo Holdings was established to focus on high-growth companies in the downstream food and beverage value chain. The platform will build on Paine Schwartz’s strong track record in downstream investments that promote health, wellness, and sustainability, including its current investments in the food and beverage space (such as Promix, Suja Life, and Urban Farmer), as well as its food & ag software and services investments (including FoodChain ID, Registrar, and Chex Finer Foods). Through BetterCo, Paine Schwartz Partners aims to partner with exciting, high-growth companies that are transforming how food is produced, distributed, and consumed.

Crisp

Founded in 2016, Crisp is an AI-driven commerce intelligence platform that connects brands, retailers, and distributors to enable real-time visibility and decision-making across the global food supply chain. Its technology helps customers reduce waste, prevent stockouts, and optimize operations through advanced data integration and automation. Crisp serves over 7,000 CPG companies and retailers globally and continues to expand its suite of AI-powered tools to drive efficiency and sustainability across the sector. Crisp represents a compelling opportunity to invest in a scaling, high-ROI AI data platform operating at the intersection of commerce, supply chain, and sustainability. The investment from BetterCo will fund AI agent commercialization, go-to-market expansion, and continued margin optimization.

Lucky Energy

Founded in 2023, Lucky Energy is a better-for-you energy drink brand offering zero-sugar, zero-calorie energy drinks made with functional ingredients and natural caffeine to deliver clean energy without artificial additives. As one of the fastest-growing energy beverage brands in the U.S., Lucky has quickly gained traction across key markets in the U.S., breaking into the Top 20 brands within two years of launch. With strong retail velocity, national distribution growth, and robust digital engagement, Lucky is redefining the energy drink category for health-conscious consumers seeking cleaner energy options. The investment from BetterCo will support distribution expansion and brand building, including retail and brand marketing, retail promotions, inventory and production, new retail distributions, and increasing sales headcount. Paine Schwartz will appoint two of its Operating Directors to Lucky’s Board of Directors: James Brennan, co-founder of Suja Life and founder and CEO of Enlightened Brand Ventures, and Bob DeBorde, Chairman of Suja Life and Promix Nutrition.