The next major sale kicks off next week. Amazon’s Prime Big Deal Days event is set to begin on October 7 and run through October 8 this year with discounts exclusively available to Prime members. This is the fourth year in a row that Amazon has decided to have an October Prime Day and we here on the IGN Deals team have covered every single one. Although we don’t yet have all of the details about what deals to expect this year, we’ve done this enough times to make some educated guesses.

If you’re planning to do some shopping before November this year, Amazon’s two-day fall sale is certainly a good time to do so. But you shouldn’t expect that everything you are hoping to buy will be getting a discount. Prime Big Deal Days will definitely include some of the best deals of the year on many popular items, but Black Friday is still when we expect to see the biggest spread of discounts from every retailer.

What Deals to Expect

Amazon has released a sneak peek of some of the discounts that will be available during the sale, but the list doesn’t include actual prices. Based on this sneak peek, as well as our coverage of the sale from last year, we’ve outlined what discounts we expect to see in 2025 below. You can also jump to Amazon’s Prime Big Deal Days page right now to check out early deals.

Early Deals Available

Prime Big Deal Days

Tons of discounts are already going live.

See it at Amazon

Amazon Device Discounts

It’s pretty much a given that if Amazon is having a Prime-exclusive sale that there is going to be some sort of discount on Amazon devices. But since this isn’t Black Friday, not all Amazon devices are going to be on sale. According to the sneak peak, the biggest price drops will be on bundles. This apparently includes Luna Controller and Fire TV bundles for up to 50% off, which is a fairly unique pairing similar to the Xbox Fire TV Stick bundle that has been popular in recent years. Surprisingly, the preview of deals seems to exclude Amazon Fire TV sticks altogether despite offering early deals on them just last week.

Outside of streaming, you can also expect to see Kindle deals again. We saw some of the best deals on Kindle e-readers during Prime Day earlier this year and expect to see similar discounts this fall. This will likely be in the form of bundles, however, which could include a case or a wireless charger as a bonus. And like every sale, Amazon will likely be offering steep discounts on its Ring Video Doorbell bundles.

Toys and LEGO Sets

October is a surprisingly good time to buy LEGO sets and toys, depending on what it it is you’re looking for. This is a great time of year for Amazon to clear out its inventory of older toys ahead of the busy holiday season, likely to make room for popular new items. This means you can potentially find some really good deals on toys that are a few years old now.

Amazon’s sneak peak mentions up to 30% off LEGO sets and up to 40% off toys from Disney, Star Wars, and Wicked. The exact toys aren’t mentioned, but it’s almost guaranteed that it will be older releases getting these discounts. For LEGO that could mean sets that are already marked to be retired later this year.

Physical Media

Amazon has already stated that the sale will have discounts up to 65% on bestselling books this year, but we expect those savings will expand further into other areas of physical media. This has been a pretty consistent trend throughout this year where we’ve seen great discounts on books, 4K movies, CDs, and video games during every major sales event Amazon has had.

If Prime Big Deal Days is anything like Prime Day, then there will likely be some sort of “Buy 2, Get 1 Free” sale on top of the usual discounts. These types of promotions are one of the best times to buy Blu-rays, books, and occasionally board games all at once for a larger discount. Amazon has already started offering early deals on 4K UHD movies ahead of the event, and we expect more deals on physical media to arrive before the October 7 start date.

See All the Movies on Sale

See it at Amazon

Apple AirPods and iPads

Although not mentioned on Amazon’s own sneak peek, it’s pretty much a given that AirPods and iPads are going to go on sale for this event. These devices have been discounted for pretty much every sales event this year and were also some of the bestselling items in 2024 as well. The only question is just how much they are going to be discounted.

The new Apple AirPods Pro 3 were just released, but Amazon has already discounted them once. It was only a $10 price cut, but it’s something we will likely see again during Prime Big Deal Days. You can also expect the AirPods Pro 2 to go on sale as well, maybe to the lowest price of the year. As for iPads, you can likely expect similar prices to Prime Day when we saw the latest models getting 20% discounts.

TVs and Gaming Monitors

According to the sneak peek, Amazon will be offering up to 40% off select LG and Hisense monitors and TVs. Although Black Friday is still probably the best time to buy a TV or monitor, we’ve definitely found some really good deals on both during past October Prime Days. But it really depends on what you’re looking for and what price point you’re willing to pay. Some of the best gaming monitors and 4K TVs are expensive, and the biggest discounts are likely going to be on the more expensive models like the LG C-series TVs. If you’re willing to pay $800 or more, you can likely find a really good deal. But that same discount will likely be there during Black Friday too.

Outside of LG and Hisense, we usually see discounts from Sony and Samsung as well. Last year there were some really good deals on the Samsung Odyssey line of monitors, but the price points were also quite high. Amazon will also have some pretty steep discounts on it’s own Fire TVs, including that Luna Controller bundle I mentioned above.

$1,000

$1,500

$2,000+

Video Games

Video game deals have been present in every major sale this year and October Prime Day isn’t going to break that trend. So while we know there will be video game deals this year, we don’t know exactly what games will be going on sale or how steep the discounts will be. With that in mind, what we will likely see are discounts similar to Steam’s Autumn Sale this year. These are slight discounts on popular games that drop the price 10-20%, and Amazon will likely do something just like that with physical games rather than digital.

The general rule of thumb is that Black Friday is still going to be the best time of year to find deals on video games. So if a game you really want is only getting a slight discount in October, it will likely get the same discount or an even steeper one later in November.

A Little Bit of Everything Else

Because it’s a fall sale, there will also be discounts on all of the usual fall things. This includes clothing, home goods, and even some Halloween decorations. Here’s a quick list of what else will go on sale according to Amazon:

• Up to 40% off makeup
• Up to 40% off skincare and haircare products
• Up to 50% off vacuums
• Up to 50% off Samsonite luggage
• Up to 30% off furniture
• Up to 50% off clothing
• Up to 45% off Bose headphones and speakers

What Deals Not to Expect

Based on 2025 trends so far, there are a few items you’re most likely not going to find discounts on during October Prime Day. The first major category is gaming consoles. Just recently Microsoft announced yet another price increase on Xbox consoles and other major brands are doing the same as tariffs have ramped up in the U.S. this year. This means you are unlikely to find any deals on the Xbox Series X or PS5 during this sale, and it’s pretty much a given that the Switch 2 won’t go on sale.

Outside of the gaming space, you also shouldn’t expect any massive deals on phones during October Prime Day. There will likely be some discounts on Google Pixel phones and some older models from the Samsung Galaxy line, but it’s unlikely those will be the best deals of the year. New iPhones are also very unlikely to go on sale during this time as the iPhone 17 just came out recently and many of the biggest promotions will be saved for Black Friday.

Is It Better to Wait for Black Friday Deals?

Black Friday has consistently been the best time to find deals on just about everything. However, that trend has started to shift in recent years as the actual start date for Black Friday deals has shifted closer and closer to October. If you’re wondering whether or not it’s worth shopping now vs. during the November sales season, it’s become a bit more complicated than just “yes, of course.” Early sales like Prime Big Deal Days will often have discounts that are better than Black Friday, so the trick is knowing what prices are good and what prices are worth waiting on.

Since this is primarily an Amazon sale, the best way to check if a deal is worthy of your attention is by using a price-tracking tool called CamelCamelCamel. This is something our deals team uses all the time to check a discount against a product’s historical price point on Amazon. If the discount you’re looking at is the lowest price of all time (or even in 2025) then you can probably feel confident that you’re getting a good deal. If it looks like Amazon has dropped the price lower in the past, then you should most likely wait for better Black Friday deals before you buy.