Prime Video announced it will serve as the presenting sponsor of Kyle Larson’s attempt to compete in the Indy 500 and Coca-Cola 600 on May 25 and will produce a feature-length documentary that will chronicle his two-year journey to pull off the attempt. Larson will attempt to compete in 1,100 miles of racing, and it’s dubbed the #Hendrick1100 presented by Prime Video.

Filming for the documentary began in October 2023 and will feature Kyle Larson’s attempts to compete in the Indy 500 and Coca-Cola 600 in 2024 and 2025. The film, slated to be released next year, is being directed by Cynthia Hill and produced by Hill’s Markay Media, Imagine Documentaries and Hendrick Motorsports, in association with NASCAR Studios and Penske Entertainment. 

“Kyle’s double attempt is one of the most exciting storylines in all of sports, and we’re thrilled to be part of it,” Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video, said in a press release. “As we prepare to broadcast our first NASCAR Cup Series race with the Coca-Cola 600, having this kind of historic moment unfold live on Prime Video – and capturing it in a documentary film – is a truly unique opportunity. We’re looking forward to sponsoring Kyle’s effort and taking fans inside the intensity and emotion that go with it.” 

“We’re proud to grow our relationship with Prime Video,” Rick Hendrick, the owner of Hendrick Motorsports, who will again co-own Larson’s Indianapolis 500 entry with Arrow McLaren, said. “They’ve made a bold commitment to our sport, and this is a powerful way to promote their platform across two of the most iconic events in racing. We’re excited to welcome Prime Video to the effort, showcase their brand on such a big stage and collaborate on what will be an incredible documentary project. The film is going to show Kyle like people have never seen him – his preparation, his mindset and what it takes to pursue such a daunting challenge.” 

Larson competed in last year’s Indianapolis 500 and earned Rookie of the Year honors. He did not race in the Coca-Cola 600 due to inclement weather at both racetracks.

“Last year gave us a great foundation, and now we get to build on it,” Larson said. “I’m excited to come back stronger in 2025 and give it everything we’ve got to finish all 1,100 miles. Having Prime Video on board – especially with them streaming the 600 and documenting my whole experience – is pretty special. May is going to be a crazy month, and I’m ready to get after it.”