** Shares of adland’s leaders Publicis PUB and WPP WPP drop around 4% each after Meta announces a fully automated AI system for ad creation and targeting

** Meta’s new AI tool, designed to leverage real-time behavioural data from Facebook, Instagram, and WhatsApp, aims to simplify ad targeting for smaller businesses, potentially disrupting the market dominance of Publicis and WPP, both of which rely on AI-powered advertising solutions

** Publicis integrates Adobe’s creative AI Firefly alongside predictive analytics derived from 2.3 billion profiles to enhance targeted marketing campaigns, while WPP uses AI through its WPP Open Platform to integrate creative and media