New York City is gearing up for one of its most highly anticipated cannabis and cultural events of the year: Revelry 2025, taking place on September 12 and 13 at Pier 36. Hosted by On The Revel, this two-day experience will merge cannabis business innovation with the creative energy of New York, bringing together entrepreneurs, cultural icons, artists, and community leaders.

Since its founding in 2016, On The Revel has played a pivotal role in shaping New York’s cannabis ecosystem. What began as a grassroots meetup in a coworking space has transformed into a cornerstone of the state’s cannabis culture, consistently pushing the boundaries of inclusivity, education, and opportunity.

The Roots of On The Revel

On The Revel was established by Lulu Tsui and Jacobi Holland, two visionaries determined to reimagine cannabis industry gatherings. Frustrated by the dominance of traditional finance-driven conferences, they set out to create a platform that reflected New York’s diversity, vibrancy, and authenticity.

Their mission was clear: build spaces where education and culture intersect, where social and economic justice are front and center, and where communities historically excluded from cannabis business opportunities could find a seat at the table. This mission aligned closely with New York’s Marihuana Regulation & Taxation Act (MRTA), which emphasized equity and community participation in legalization.

Revelry’s Evolution

Through years of persistence and community engagement, On The Revel grew its reach from modest networking events into Revelry, a premier series of cannabis conferences, trade shows, and cultural block parties. Unlike sterile convention halls, Revelry events are alive with music, art, conversations, and business development opportunities.

The result has been a dynamic community of entrepreneurs, operators, activists, and enthusiasts who see cannabis not just as an industry but as a cultural movement. Revelry has become the pulse of New York cannabis, offering insights for seasoned operators and inspiration for newcomers eager to understand the market.

What to Expect at Revelry 2025

Revelry 2025 promises to be the most ambitious edition yet. Pier 36 will transform into a hub of cannabis culture, business innovation, and live entertainment. Attendees can expect:

• Conversations with cultural leaders like Black Thought, Chef Nikki, Scottie Beam, and Eagle Witt, offering perspectives that bridge cannabis, music, food, and media.

• Performances by acclaimed artists including Durand Bernarr, Phony Ppl, Dos Flakos, and Angel & Dren, adding unforgettable energy to the experience.

• Networking opportunities designed for professionals across the cannabis supply chain, from cultivation and retail to technology and investment.

• Educational panels and workshops exploring the business realities of New York’s evolving market, equity-centered growth, and strategies for community empowerment.

More than a trade show, Revelry is a cultural moment—where business intersects with art, where advocacy meets entertainment, and where people gather to both celebrate and strategize.

The Role of Community

At its heart, On The Revel has always prioritized community. Whether highlighting minority-owned businesses, showcasing equity entrepreneurs, or creating platforms for underrepresented voices, the organization emphasizes that cannabis is more than commerce. It is about building sustainable ecosystems where opportunity flows across all communities.

This philosophy is woven into every aspect of Revelry. By intentionally designing events that feel welcoming and relevant to New York’s diverse population, On The Revel ensures that the industry reflects the city it serves. That commitment to inclusion has made Revelry not only influential but also deeply respected within the cannabis world.

Why Revelry 2025 Matters

The timing of Revelry 2025 is significant. New York’s legal cannabis market continues to evolve rapidly, with new dispensaries opening and equity businesses striving to establish themselves in a competitive landscape. For many operators, access to education, resources, and networking is critical for success—and that is exactly what Revelry provides.

In addition, the event highlights the cultural power of cannabis in shaping art, food, music, and community expression. From insightful conversations with thought leaders to electrifying performances, Revelry demonstrates that cannabis is inseparable from culture.

For attendees, the event represents both a professional opportunity and a celebration of what makes New York’s cannabis scene unique. It’s a chance to connect, learn, and engage with the community shaping the future of the industry.

Getting Involved

Tickets and details for Revelry 2025 are available now at RevelryNY.com. Early registration is encouraged, as the event is expected to sell out.

Whether you are an entrepreneur, an advocate, an investor, or simply curious about New York’s cannabis culture, Revelry 2025 offers a one-of-a-kind experience that blends business, education, and entertainment in true New York style.

Conclusion

From its humble beginnings as a coworking meetup to its current status as New York’s premier cannabis event, On The Revel has demonstrated the power of grassroots innovation, inclusivity, and community. Revelry 2025 is the next chapter in that journey—one that promises to inspire, connect, and energize the cannabis community at a pivotal moment in the state’s history.

For anyone invested in the future of cannabis, culture, and opportunity in New York, Pier 36 on September 12–13 is the place to be.

Learn more and secure your spot at RevelryNY.com.