Sacramento dispensaries see a boost in business on Easter
April 21, 2025
HE JOINS US LIVE. ANDRES. YES. SO ONE OF THE DISPENSARIES WE SPOKE TO IS RIGHT BEHIND ME CRYSTAL NUGS. THEY TELL ME 420 IS ONE OF THE BIGGEST DAYS OF THE YEAR WHEN IT COMES TO CANNABIS SALES. AND EVEN THOUGH TODAY WAS EASTER, THEY STILL SAID THEY GOT A LARGE CROWD OF PEOPLE LOOKING TO BUY CANNABIS TONIGHT. A LOT OF VISITORS AT THE SHOP TODAY, A LOT OF PEOPLE PICKING UP FOR THEIR THEIR CHURCH GATHERINGS, FOR THEIR HOLIDAY GATHERINGS. SO IT’S BEEN INCREDIBLY BUSY. A BUSY HOLIDAY FOR MICHAEL JOHNSON WITH CRYSTAL NUGS, DISPENSARY AND DELIVERY. AND THAT’S BECAUSE HE SAYS, THERE WERE TWO HOLIDAYS BEING CELEBRATED BY HIS CUSTOMERS TODAY 420 AND EASTER. THE FACT THAT IT COINCIDED ON THE LORD’S DAY IS JUST KIND OF AN INTERESTING. APRIL 20TH IS A DAY THAT HAS BEEN RECOGNIZED TO CELEBRATE ALL THINGS CANNABIS AND FELL ON EASTER THIS YEAR. THERESA DILLON WITH NUG SACRAMENTO SAYS THE HOLIDAY WEEKEND DROVE NEW CUSTOMERS INTO THEIR DISPENSARY. IT’S BEEN A LOT. MAYBE ABOUT 25 TO 30% MORE NEW CUSTOMERS COMING IN, NUG CAPITALIZING ON THE HOLIDAY BY PROMOTING DEALS ON CANNABIS, THEIR DIFFERENT SALES. SO IT BRINGS MORE PEOPLE IN THE MORE BETTER SALES THEY ARE, THE MORE PEOPLE WILL COME ON OUT. BACK AT CRYSTAL NUGS, JOHNSON SAYS THE EASTER HOLIDAY HELPED DRIVE UP SALES FOR THEM. BEYOND THE TYPICAL 420 CROWD, ADDING THAT THE USE OF CANNABIS COULD HELP THOSE LOOKING TO RELAX WHILE WITH FAMILY. YOU NEVER KNOW WHAT KIND OF ADVENTURES YOU’RE GOING TO GET INTO ON EASTER WITH YOUR FAMILY. IT CAN BE A STRESSFUL HOLIDAY, SO DEFINITELY A REALLY GREAT TIME TO COME ON DOWN. AND, YOU KNOW, DE-STRESS A LITTLE BIT WITH A LITTLE CARE PACKAGE. NOW, IF YOU’RE WONDERING, EASTER WILL FALL ON 420 AGAIN IN 2087. SO WE HAVE ABOUT 60 YEARS TO GO UNTIL THAT HAPPENS. BUT THE DISPENSARIES WE SPOKE TO ALSO SAY IF YOU PLAN ON PARTAKING IN ANY CANNABIS USE, DO IT RESPONSIBLY.
Sacramento dispensaries see a boost in business on Easter Sunday
Sacramento dispensaries saw a big boost in business on Sunday for 4/20. Recognized as a day to celebrate all things cannabis, this year’s 4/20 coincided with the Christian holiday of Easter, creating a unique overlap of festivities.Michael Johnson, manager of Crystal Nugs Dispensary and Delivery, described the day as “incredibly busy.” “A lot of visitors at the shop today, a lot of people picking up for their church gatherings, for their holiday gathering,” Johnson said. The dual holiday made the day especially notable for the dispensary. Crystal Nugs tapped into the dual holiday by promoting deals and giveaways to customers. One of them was a ‘reefer basket,’ a take on an Easter basket but with cannabis. “The fact that it coincided on the lord’s day is just kind of interesting,” Johnson said.At NUG Sacramento, the weekend celebrations brought a 25 to 30 percent increase in new customers, according to Teresa Dillon, the receptionist of the dispensary. She explained that promotions leading up to the holiday helped draw people in. “There are different sales, so it brings more people in,” Dillon said.Crystal Nugs said they saw more than just the usual 4/20 crowd, with Johnson attributing the increase to the Easter holiday. He pointed out that cannabis can help ease stress during family gatherings. “It’s a stressful holiday, so it’s a really great time to come on down and de-stress a little bit with a little care package,” Johnson said. Easter and 4/20 will next coincide in 2087. Dispensaries emphasized the importance of responsible cannabis use for celebration.
Sacramento dispensaries saw a big boost in business on Sunday for 4/20.
Recognized as a day to celebrate all things cannabis, this year’s 4/20 coincided with the Christian holiday of Easter, creating a unique overlap of festivities.
Michael Johnson, manager of Crystal Nugs Dispensary and Delivery, described the day as “incredibly busy.”
“A lot of visitors at the shop today, a lot of people picking up for their church gatherings, for their holiday gathering,” Johnson said.
The dual holiday made the day especially notable for the dispensary. Crystal Nugs tapped into the dual holiday by promoting deals and giveaways to customers. One of them was a ‘reefer basket,’ a take on an Easter basket but with cannabis.
“The fact that it coincided on the lord’s day is just kind of interesting,” Johnson said.
At NUG Sacramento, the weekend celebrations brought a 25 to 30 percent increase in new customers, according to Teresa Dillon, the receptionist of the dispensary.
She explained that promotions leading up to the holiday helped draw people in.
“There are different sales, so it brings more people in,” Dillon said.
Crystal Nugs said they saw more than just the usual 4/20 crowd, with Johnson attributing the increase to the Easter holiday. He pointed out that cannabis can help ease stress during family gatherings.
“It’s a stressful holiday, so it’s a really great time to come on down and de-stress a little bit with a little care package,” Johnson said.
Easter and 4/20 will next coincide in 2087.
Dispensaries emphasized the importance of responsible cannabis use for celebration.
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