Save These Black Friday Deals Now, Shop Them Later

November 11, 2025

Save These Black Friday Deals Now, Shop Them Later | The Strategist

black friday

11:00 A.M.

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As deals editor Sam Daly said: Cyber Week is the best time of the year for sales — and they’re already here. Black Friday deals started as early as November 1 this year, but there are still plenty more to come. We’re doing everything we can to get you ready for the shopping holiday, from finding all the best early deals to sharing our top tips for shopping Cyber Week sales smartly. And now, we’re helping you get your shopping carts loaded in advance. Below, we’ve rounded up the 80-plus Strategist best sellers we expect to see on sale for Cyber Week (or month, at this point) this year. Most are items we’ve seen go on sale for deep discounts in years past, and many are items Strategist readers have bought in hordes during previous Cyber Weeks. And some are already on sale, if you want to get your shopping done extra early.

To get the most use from this list, click the heart icon on any product you’re interested in to save it to your New York account. Then, when Black Friday starts, you can easily go to your account to see which of your saved items are on sale — and shop directly from there. Even better: Sign up to get email alerts when something you’ve saved goes on sale. The deals have already started, and they’ll only get bigger and better from here, so make sure you don’t miss a single sale.

Black Friday is always a good time to stock up on pricey beauty items like Monastery LED masks, Tatcha moisturizers, Youth to the People cleansers, and other gift-y goods. All the big retailers, like Amazon, Sephora, Dermstore, Ulta, and Nordstrom, will be running sales, and they’re a great place to start, but check your brands’ favorite sites directly to ensure you’re getting the best deal (and not missing out on any freebies!).


Youth to the People Kale + Green Tea Spinach Vitamins Superfood Cleanser

$39


Tatcha the Dewy Skin Cream

$72


Maelove Glow Maker

$33


Sunday Riley Auto Correct Brightening + Depuffing Eye Cream

$55

$65

now
15% off


Supergoop Unseen Sunscreen SPF 50 – 1.7 Fl. Oz.

$37


EltaMD UV Daily SPF 40 Tinted Face Sunscreen

$42


Laneige Lip Sleeping Mask

$24


Omnilux Contour Face

$395


Monastery The Deep Red LED Mask

$525

$700

now
25% off


Olaplex No. 4 Bond Maintenance™ Shampoo

$24

$32

now
25% off


Drybar the Double Shot Oval Blow-Dryer Brush

$155


T3 Airebrush Blow Dry Brush

$160


Dyson Supersonic Hair Dryer

$520


Necessaire The Hand Cream

$25


Sol de Janeiro Passport to Paradise Perfume Set

$70


Clinique Take the Day Off Cleansing Balm – 3.8 Oz.

$44

J.Crew, Madewell, Reformation, and more fashion powerhouses have some of the steepest discounts on Black Friday, with seasonal clothing items hitting half off (or more). These discounts are a little harder to predict, as there will be truly thousands of items on sale, but you can safely assume most clothing brands will have sitewide discounts. For now, though, I kept my picks below to some of our favorite always-available items from some of our favorite brands. And if you want to shop now, Hill House Home’s sitewide sale just started, and Madewell’s extra 40 percent off sale is filled with great finds.


J.Crew Feather Jersey Turtleneck

$30

$45

now
34% off


Madewell Flared-Sleeve Cardigan

$25

$58

now
57% off

Buy
at Madewell

with code: SALEONSALE


Reformation Cashmere Boyfriend Sweater

$168


We The Free Nina Long-Sleeve Tee

$48


Hill House Home The Scarlett Nap Dress – Raspberry Ikat

$112

$228

now
51% off

Buy
at Hill House Home

with code: EVERYTHING25


Gap Vintage Soft Raglan Sweatshirt

$29

$60

now
52% off


Abercrombie & Fitch YPB neoKNIT MAX Popover

$80


Uniqlo Pufftech Jacket

$100

$150

now
33% off


Flint and Tinder Men’s Flannel-Lined Waxed Trucker Jacket

$298


Period Company The High Waisted Underwear

$11


Brooklinen Super-Plush Robe

From
$119


J.Crew Cotton Poplin Long-Sleeve Pajama Pant Set in Stewart Tartan

$128


Everlane the Dream Pant – Heather Grey

$88


Mack Weldon Ace Sweatpant

$98


Lululemon Align High-Rise Jogger

$118


Lululemon Align High-Rise Wide-Leg Pant Regular

$128


Nordstrom Rib-Cashmere Beanie

$44


Hestra Gloves Wakayama

$190


Baggu Standard Baggu Set of 3

$36

As usual, mattresses are already on sale for Black Friday, and we’ll certainly see discounts on some of our favorite bedding and pillows come Cyber Week itself. Brooklinen duvet covers, Tempur-Pedic pillows, Lands’ End sheet sets, and Leesa hybrid mattresses were all top sellers last Black Friday.


Stearns & Foster Lux Estate Collection – Queen

From
$2,599

$3,199

now
19% off


Tuft & Needle Mint Mattress – Queen

$907

$1,295

now
30% off


Leesa Original Hybrid Mattress – Queen

$1,124

$1,299

now
13% off


Beckham Hotel Collection Original Down Alternative Pillow – King Size, 2-Pack

$80


Tempur-Pedic Tempur-Cloud Pillow – Queen

$79


ZimaSilk 100-Percent Mulberry-Silk Pillowcase – Queen

From
$20

$26

now
23% off


Lands’ End 400 Thread Count Premium Supima Cotton No Iron Sateen Bed Sheet Set – Queen

$230


Cozy Earth Bamboo Sheet Set – Queen

From
$200

$308

now
35% off

Buy
at Cozy Earth

with code: STRATEGIST


Brooklinen Classic Percale Duvet Cover – Full/Queen

$159

Get your artificial Christmas trees, digital picture frames, and gift-worthy kitchen gear this Black Friday — all of it will be on sale. Expensive-but-worth-it luggage from brands like Away and Quince will also be deeply discounted (and makes a great gift). And if you want to shop now: Material Kitchen’s Black Friday sale is already live.


Frontgate Resort Collection Bath Towel

$49


Brooklinen Super-Plush Turkish-Cotton Bath Towels

$89
for 2


Article Vati 80” Sofa Bed

From
$1,799


Aura Carver Smart Digital Picture Frame 10.1 Inch

From
$149


Papier Foiled Planner

$41


Balsam Hill BH Balsam Fir – Unlit, 6.5 Feet

$499

$599

now
17% off


Away The Carry-On

From
$275


Quince Carry-On Hard Shell Suitcase

$130


Bissell Little Green Mini Cordless Portable Carpet and Upholstery Cleaner

$140

$160

now
13% off


Bissell CleanView Swivel Rewind Pet Reach Vacuum 3197A

$149


Dyson Digital Slim Cordless Vacuum

$429

$500

now
14% off


Material Kitchen The MK Free Board

$41

$48

now
15% off


Dansk Købenstyle Saucepan

$115


Staub Stoneware 2-Piece Rectangular Baker Set

$60

$90

now
33% off


Opinel Essential Small Kitchen Knife Set

From
$50


Krups Adjustable Burr Grinder – GX500050

$68

Just like Prime Day, Black Friday is an opportune time to grab ordinary-but-necessary household products for less, like teeth-whitening kits, water flossers, humidifiers, and more.


Oral-B White Pro 1000 Rechargeable Electric Toothbrush

$40

$66

now
39% off


Waterpik Aquarius Water Flosser

$80

$100

now
20% off


Crest 3D Professional Effects Teeth Whitening Strip Kit

$46


Lumineux Whitening Strips – 21 Treatments

$45


Charmin Ultra Soft Cushiony Touch Toilet Paper, 24-pack

$35


Dreo Smart Humidifier – 524S

From
$70


Coway Mighty Air Purifier with True HEPA and Eco Mode

$214

$230

now
7% off


SmartyPants Women’s Formula Gummy Vitamins

$27

Our tech writer Jordan McMahon says Black Friday is best for big-ticket items like TVs, Apple products, and fancy headphones. If you didn’t get AirPods during Prime Day, they’ll likely be just as cheap for Black Friday as will be e-readers, smartwatches, and more.


Apple AirPods Pro (1st Generation)

$238

$249

now
4% off


Apple Watch Series 10 (GPS 46-mm Case)

$310

$429

now
28% off


Loftie Clock

$170


Kindle Paperwhite – 16GB

$180


Bose QuietComfort Wireless Noise-Canceling Headphones

$349


Samsung 55” Class LS03B Samsung The Frame Smart TV Bundle (2022)

$1,434

Tons of toys will be deeply discounted for Cyber Week, so you can knock out your holiday shopping. But it’s also a good time to get kids’ clothing and other gear.


Magna-Tiles 32-Piece Set

$50


LEGO Large Creative Brick Box

$39

$60

now
35% off


KiwiCo Chain Reaction Workshop

$70


Micro Kickboard Maxi Kick Scooter with LED Lights

$195


Squishmallows Original 16-Inch Philomena Purple Toad

$15

$25

now
40% off


Hatchimals Surprise – Peacat

$87


Hanna Andersson Kids Holiday Long John Pajama Set

From
$20

$52

now
62% off

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The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Save These Black Friday Deals Now, Shop Them Later

Every product is independently selected by (obsessive) editors. Things you buy through our links may earn us a commission.

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