Want to shop sales like a pro?

We asked the Page Six team what they are shopping for during the Black Friday weekend — and the selections don’t just show impeccable taste, they also highlight some of the best under-the-radar sales.

From shoes to jewelry to giftable sets, our team is stocking up on essentials and buying presents (and treating ourselves a bit while we’re at it).

Scroll on to see the deals that stand out as some of the best on the ‘net, to see where we’ll be plunking down our hard-earned bucks. (And don’t miss our guides to all the best Black Friday fashion and beauty sales.)

Margaux The Platform Sandal

“I’ve been hearing amazing things about Margaux from fellow editors for years, and finally had the opportunity to test a couple styles myself earlier this year. It was love at first step! The brand’s shoes — all of which are 20% off right now — are blissfully comfortable, beautifully made and come in a seriously impressive range of sizes (3.5 through 14!). I lived in my City Sandals all summer long, and these platforms would be perfect for a holiday party.” — Elana Fishman, Style & Shopping Director

Lafco Winter Violet Candle

“For years, I have been a loyal Lafco candle fan. Not only are the vessels beautiful and useful as makeup brush holders, but the candle itself is above all others. Even when it’s not burning, the scent can fill an entire room without being overpowering.”

“It also lasts a really long time, so you won’t have to rebuy a candle every month. The scents are unique, amazing and seasonal without being boring. The brand also carries diffusers if that’s more of your vibe, but I personally love burning a candle on a rainy night or after deep cleaning my entire apartment.” — Sophia Melissa Caraballo Piñeiro, Celebrity News Editor

Aritzia Sunday Best Shetland Dress

“I’ve been patiently waiting for this adorable pleated dress to go on sale for months, and it’s finally time to strike! Aritzia never disappoints with its Black Friday sales.” — Elana Fishman, Style & Shopping Director

Charlotte Tilbury Hollywood Flawless Filter

“I’m running low on some of my go-to staples from Charlotte Tilbury, so I’ll be stocking up while everything is 25% off (with an $85 purchase), including my holy grail for glowy skin, the Hollywood Flawless Filter. I’ll also shop the darling gift sets for presents, while I’m coveting the limited-edition Year of the Snake lipstick for myself.” — Erica Radol, Commerce Reporter

Cornbread Hemp CBD Gummies

Calling all CBD lovers (or the CBD-curious). Cornbread Hemp is offering a Cyber Weekend special with BOGO on most items — like their signature CBD gummies — using the code BOGO.

“These are the ones that made me a believer. They melt tension without melting motivation and are my ideal daily dose for focus and composure. The Watermelon is bright and juicy, the Peach is soft and mellow, and the Berry tastes like a grown-up fruit snack. I take one in the morning when I know I’ll be glued to my screen or before a flight when my nervous system wants to riot.” — Kendall Cornish, New York Post Associate Commerce Editor

Sol de Janeiro Bum Bum Body Scrub

“I’ve tried multiple body scrubs this year — from drugstore finds to $70 options — and this is by far the best I’ve found. The crushed cupuaçu seeds are so exfoliating, and my skin feels silky smooth after. A great addition to an ‘everything shower’ routine!” — Hannah Southwick, Associate Commerce Editor

Lemme Debloat Daily Digestive Gummies

“When Kourtney Kardashian released her line of supplements, I admit that I was skeptical. But after hearing all of my friends gush about them, especially the Debloat gummies, I’ve become a loyal follower. Not only do they actually work, but they taste so good, which further encourages me to take them every day. They’re all super affordable right now, so you’ll want to stock up!” — Sophia Melissa Caraballo Piñeiro, Associate Celebrity News Editor

Skin by Ella Rose Blush Crème Trio

“You know when you become so obsessed with something that you need it in every color? That’s how I feel about these Skin by Ella Rose blushes. The fact that all the shades will be available in a pack and discounted for Black Friday? It doesn’t get much better than that. Not only do I want this for myself, but it’s also the cutest gift for your beauty-obsessed friend (can we talk about the packaging?).”

“While I’m shopping that holiday trio for a friend, I may have to grab some of her bronzing cremes for myself, too!” — Kelly Laske, Sr. Social Media Editor

Sheertex Classic Sheer Rip-Resist Tights

“I fell in love with these sturdy tights after reviewing them for a story a couple years ago, and they’re now the only hosiery I wear. While durable, they’re not completely indestructible, so I always pick up a few new pairs during the brand’s Black Friday sale to get me through the whole winter.” — Elana Fishman, Six Style & Shopping Director

Toboggan Canada Chloe 2-Layer Puffer Jacket

“I bought a featherless Toboggan Canada long coat last winter, and it’s by far the coziest, warmest one I’ve ever worn. Unsurprisingly, Canadians know a thing or two about toasty outerwear! I’m shopping a shorter one for less frigid temps, while Saks Off Fifth is offering an additional 50% off. I love that it has an inner zip-up neck to stay warm without bulk.” — Erica Radol, Commerce Reporter

Lulu’s Kistine Ivory Chiffon Corset Flutter Sleeve Mini Dress

“I am getting married this year and need a ton of different white outfits for all events leading up to my big day! Lulus has the cutest options with a ton of variety at great price points. They have huge sales for black friday, doorbusters, and Cyber Monday, so I will definitely be getting this dress!” — Tori Schneebaum, Photo Director

Avène Tolerance Control Soothing Skin Recovery Cream

“Black Friday is also a great time to stock up on everyday essentials. My dermatologist recommended this gentle moisturizer for my sensitive skin, and I’ve gone through at least five tubes over the years.” — Hannah Southwick, Associate Commerce Editor

Hunter Bell Wyatt Cardigan

“Ever since Taylor Swift was spotted wearing Hunter Bell over the summer, I’ve had my eye on this brand! I was pumped to hear about their incredible Black Friday deals and am going to use this as an opportunity to *finally* pull the trigger on a piece.”

“My sister has a very colorful, fun wardrobe for teaching, and this sweater immediately caught my eye as something to gift her for Christmas. I can picture it styled in any season, and it has her name written all over it. I just know it will be a cozy statement piece that she will keep in her closet forever.” — Kelly Laske, Sr. Social Media Editor

Jenny Bird Constance Wrap Chain

“Hailey Bieber and Selena Gomez are among the stars who wear Jenny Bird jewelry, and I’ve been obsessing over this versatile piece. It can be worn as a lariat necklace, doubled up for a layered look, or even wrapped around a wrist for a bracelet. It’s always great to shop while most of the site is 25% off. (It’s also available in gold.)” — Erica Radol, Commerce Reporter

Moose Knuckles Akai Cropped Puffer Jacket

“Coming from a Caribbean island, I’m cold the moment the weather drops past 65 degrees. So logically, I went to school in one of the coldest Upstate New York cities, which introduced me to the best purchase I’ve ever made: a Moose Knuckles jacket.”

“I recently treated myself to this cropped puffer in the stunning red color, and I don’t regret it. It’s cropped, stylish, and made for the crazy cold. What more can you ask for? This is the best purchase I’ve made in a really long time, and did I mention it’s 90% down material?” — Sophia Melissa Caraballo Piñeiro, Associate Celebrity News Editor

Jenni Kayne Long Sleeve Slim Tee

“As a jeans and tee devotee, a great T-shirt is a wardrobe staple — and a delight to wear when especially buttery. Jenni Kayne’s are the softest and most luxurious I’ve tried; they have a lovely drape but feel incredible against skin. It’s no wonder the brand is a hit with the likes of Meghan Markle and Camila Morrone.” — Erica Radol, Commerce Reporter

Brightland The Classic Minis Gift Set

“I like to cross as many holiday gifts off my list as possible during Black Friday and Cyber Monday, and will be picking up this cute and chic olive oil set for a dear friend who loves to cook and entertain. It’s the least I can do to thank her for all the times she’s made me delicious dinners!” — Elana Fishman, Style & Shopping Director

Embryolisse Lait Crème Sensitive Moisturizer

“I have yet to try the regular Lait-Crème Concentré that stars like Sydney Sweeney use, but I am completely hooked on the sensitive-skin version of the classic French moisturizer. It’s fragrance-free, can be used to remove makeup or as a hydrating mask, and it’s so gentle that I am using it post-laser peel. It just leaves my skin supple and soft all day.” — Erica Radol, Commerce Reporter

Blundstone Women’s Originals #2115

“15% off isn’t the deepest discount, but since Blundstone doesn’t typically have sales, I might finally treat myself to these vegan boots. Jennifer Lawrence and Kate Middleton are among fans of the brand, and the reviews say they are top-notch, versatile, and so comfortable for both urban and country wear.” — Erica Radol, Commerce Reporter

Black Friday FAQs for savvy shoppers

When is Black Friday 2025?

Black Friday officially falls on Friday, November 28, 2025, but be prepared to shop early and extended deals from November into December.

When is Cyber Monday?

The biggest online shopping day of the year is on Monday, December 1, 2025.

Which is better, Black Friday or Cyber Monday?

TLDR: it depends. Black Friday sales may carry higher inventory of popular items that may sell out, like UGGs and the Dyson Airwrap. However, Cyber Monday sales sometimes offer deeper discounts, depending on the retailer.

Is it worth it?

Of course! Black Friday and Cyber Monday still offer some of the biggest sales of the year on must-have tech like AirPods, designer clothing, shoes and accessories, beauty buys and top-rated gifts.

Where can I find the best deals?

Right here, at Page Six! If you’re in the market for celebrity-worthy styles on a budget, luxury beauty and skincare for less, or gifts so good you’ll want to keep them for yourself, check out our expert-curated Black Friday and Cyber Monday deals for the best of the best.

Why Trust Page Six Style Shopping

This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.