Amazon Prime Day, an event created by Amazon, is back and in full effect. With four days of unbelievable deals, the sale event is the retailer’s longest-running one ever, so you have more time to save on the best apparel, tech, home goods and more.

If you’re really looking for super low prices, we scoured through thousands of items and found impressive markdowns. And we actually mean impressive — everything we rounded up below is all under $25. You’ll find a curated list of our favorite deals, such as Apple AirTags, bestselling Color Wow products, Laura Geller makeup and much more.

You won’t want to sit on these Amazon Prime Day 2025 deals; throw them into your cart before they’re gone!

Best Prime Day tech deals under $25

Turn any home outlet into a smart one with this Alexa voice-activated plug. Set timers and control lights, fans, coffee machines and more household items.

This Shop TODAY Travel Award-winning power bank can charge your phone from zero to 78% in one hour, says the brand. Grab it while it’s on sale for just $16.

The newest version of the Blink Mini camera can be used indoors or outdoors with its water-resistant power adapter. For 50% off, you might want to grab two for both uses.

The popular Apple AirTag is water-, dust- and splash-resistant to help keep track of your essentials no matter where you are.

What makes this award-winning smart travel accessory different is that this tracker is as slim as a credit card, so you can easily stow it in the card slots of your purse or wallet. You can even ring other tile trackers, your phone or send family and friends an SOS signal, says the brand.

This small but mighty Alexa device has so many impressive features, from playing your favorite songs to making phone calls to checking the forecast.

Score the bestselling Amazon Fire TV Stick for 50% off during Prime Day. The compact device gives you access to all of your favorite streaming platforms, plus it’s great for travel.

Best Prime Day home deals under $25

These silicone oven mitts can withstand up to 500 degrees of heat, according to the brand. Plus, they come in tons of colorways to match any kitchen decor.

Running low on batteries? Now’s the time to stock up and keep household remotes, flashlights and toys powered.

If you’re looking to save money on bottled water, you might want to think about investing in a handy Brita filter pitcher. During Prime Day, you can score this six-cup version for under $20.

Give your clothes a deeper clean with these Tide PODS. They will protect your garments’ color, fight odors and remove stains. This pack of 76 is currently on sale for just $16.

This leakproof food container has handy compartments to keep your salads from getting soggy or your snacks separate. Score it now for 43% off!

Shop TODAY editors love Loop earplugs to help with concentration, noisy apartments, planes and more. Not to mention, they’re a Shop TODAY Travel Gear Awards winner!

This Camelbak water bottle scored perfectly in the value and satisfaction department during testing for Shop TODAY’s 2025 Travel Awards due to its impressive capability to keep drinks cold for 24 hours straight and its Chute Mag Magnetic Cap preventing any liquid from leaking out.

This portable blade-less neck fan is your answer to always staying cool while on the go. According to the brand, it’s lightweight, quiet and offers 360-degree air movement.

Best Prime Day beauty deals under $25

A bestseller and Shop TODAY favorite, score this volumizing Maybelline mascara for under $10 this Prime Day.

This under-$10 serum and roller is packed with all the right ingredients to completely rejuvenate the under-eye area. Use it to de-puff eye bags, reduce dark circles and boost your skin’s hydration.

Use this hydrating illuminator to enhance your skin’s natural glow and give it a bronzing boost!

Coming in a pack of 24, these under-eye patches (currently on sale for a whopping 71% off) are formulated with retinol and hyaluronic acid to target dark circles, fine lines and restore moisture, says the brand.

Apply this fragrance-free body moisturizer from Cetaphil from head to toe for replenished, soothed and hydrated skin.

“The first thing I noticed when I pumped the foundation on my hand was that it didn’t have a discernible scent,” explained Shop TODAY contributing writer PJ Gach. “Because I have sensitive skin, a fragrance doesn’t work for me. This skin tint has a water base, making it incredibly light on my face. The formula contains niacinamide and an 82% hydrating serum.”

Formulated with hydrating shea butter, this Laneige lip balm will keep your lips feeling smooth and moisturized all day.

These pore pads are formulated with AHA and BHAs to gently exfoliate your skin, targeting enlarged pores and providing smoother skin, says the brand.

This tubing mascara is formulated to volumize and lengthen without flaking for up to 24 hours. It’s also sweat proof, smudge proof and can be easily removed with warm water.

Use these top-rated toner pads to fight against wrinkles, nourish the skin and improve your natural moisture barrier.

Associate editor Sierra Hoeger says she’s been using this cleanser for a little over a year now and her skin “has never felt better.” According to the brand, one is sold every 30 seconds, and right now, you can grab your own for 30% off.

If your hair is prone to frizz, the perpetually popular Color Wow Dream Coat will give you smooth and sleek locks. Just spray on damp hair and blow dry to activate the benefits.

Score 30% off this leave-in conditioning treatment from a Shop TODAY editor-loved brand. It’s formulated to leave hair looking glossy, feeling silky and free of tangles.

With all this makeup and skin care you’ll be stocking up on in the next four days, you should consider updating your storage bag. This travel pouch is a great option, with its waterproof design, durable construction and spacious interior.

This award-winning, non-greasy body oil from Bio-Oil can help improve the look of scars, stretch marks, uneven skin tone and more.

Shop TODAY editors and Amazon shoppers love Olaplex products for their repairing benefits, which they say make their hair feel stronger and softer. Score it now among other bestselling Olaplex products for 20% off.

More Olaplex deals to shop:

• Olaplex No. 5 Bond Maintenance Conditioner, $22.40 (30% off)

Achieve a radiant glow and flawless base with this correcting powder foundation. The pearl-infused formula leaves a satin-finish that can help to minimize the look of fine lines and wrinkles.

Best Prime Day fashion deals under $25

Keep your eye protected and your summer looks accessorized with these retro-inspired sunnies.

Grab these bestselling athletic shorts for 44% off during Prime Day. According to the brand, they’re moisture-wicking, squat-proof, breathable and offer four-way stretch.

Grab these leggings from Shop TODAY editor-loved brand The Gym People for 30% off during Prime Day. They’re made with fabrics that offer tummy-control, a high waistband and a super-stretchy fit.

This cute blouse is a favorite among Amazon shoppers. “I love this shirt,” raves one five-star reviewer. “The fabric is so soft and flowy. It looks beautiful at work, at church, or out shopping or running errands.”

This Prime Day, Amazon’s No. 1 men’s cargo shorts are on deal for 30% off. According to the brand, they offer a relaxed fit through the thighs as well as durable stretch.

This stylish purse from Vera Bradley can be worn as a crescent-style shoulder bag or crossbody. Save up to 55% off on select colors and patterns.

If you’re hoping to score deals on clothing essentials, this seamless bra is made 8% spandex, so you can expect it to be super comfortable.

From the couch to the office to the airplane, this lounge set is as chic as it is comfortable. Amazon reviewers rave about the softness.

If you’re a hot sleeper, this lounge set is designed with viscose from bamboo fabric, which the brand says will keep you cool.

Grab this classic sandal for 36% off on Prime Day! The unisex shoe comes in several colors and is designed to offer every wearer all-day comfort.

Don’t miss out on this epic deal. You can score a pack of Calvin Klein boxer briefs for 48% off!

Prime Day is a great time to stock up on summer clothing, and these Levi’s shorts are 58% off. Choose from tons of washes and styles.

How we chose

To find the best Amazon deals under $25, we combed through thousands of on-sale items during Amazon Prime Day 2025 to determine the absolute best Prime Day dealsduring the four-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.

We also take into consideration factors such as a high average rating (of over four stars), verified shopper ratings of over 1,000 and specific user feedback. We fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).