Snoop Dogg expands online cannabis presence
June 16, 2025
Snoop Dogg has a new digital cannabis venture.
An icon of 1990s West Coast rap continues to roll out e-commerce sites dedicated to all things cannabis.
Snoop Dogg is debuting TryDeathRow.com, a nationwide direct-to-consumer e-commerce platform being promoted as a “cannabis lifestyle site.” Its launch follows Snoop Dogg’s 2022 acquisition of Death Row Records— the record label that featured rap artists like Dr. Dre, 2Pac and Snoop himself.
Shortly after purchasing Death Row, Snoop launched Death Row Records Cannabis, curating a premium catalog of cannabis products. More recently, he extended his Smoke Weed Every Day (S.W.E.D.) marijuana dispensary and coffee shop concept online with a new e-commerce site, SWED.com.
[READ MORE: Snoop Dogg brings marijuana/coffee concept to the Netherlands]
TryDeathRow.com features a selection of federally compliant hemp-derived products, including CBD and Delta-9 THC items, as well as cannabis flower and pre-rolls. The site will also offer beverages, edibles and other Death Row offerings.
“The magic of Death Row Records has always been about realness—music that spoke to the people who lived it,” said Snoop Dogg. “TryDeathRow.com builds on the brand’s authenticity, culture, and connection. This is the place cannabis was meant to live.”
Snoop Dogg is not the only music star with a presence in cannabis retail. Rapper Method Man just kicked off an exclusive collaboration between his Tical cannabis brand and Amsterdam-based Zamnesia, a digital retailer of cannabis-related items and mind-enhancing products operating in Europe and the U.S.
In addition, B. Real of groundbreaking alternative rap group Cypress Hill founded a chain of cannabis stores called Dr. Greenthumb; and Raine Maida, lead singer and founder of alternative rock band Our Lady Peace, is co-founder of Canadian cannabis brand Loop/Pool.
U.S. cannabis retailing goes digital
Cannabis remains illegal under U.S. federal law and is subject to regulations that can vary widely at the state and local level, making digital cannabis retailing a tricky proposition.
However, this has not stopped other businesses from launching digital commerce initiatives that involve cannabis. For example, Weedmaps, an Irvine, Calif.-based cannabis marketplace from WM Technologies that partners with NBA star Kevin Durant, offers an iOS mobile app which allows orders to be submitted directly with licensed Weedmaps retailers via a single, seamless, in-app experience.
In addition, Boston-area omnichannel cannabis retailer Redi operates an e-commerce site for in-store pickup and even lets partner cannabis product brands target customer via a retail media network. Another Boston-area company, Lantern, provides third-party delivery for medical and recreational cannabis dispensaries.
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