Snoop Dogg’s Death Row Launches Online Cannabis Delivery Platform
June 15, 2025
Cultural icon and entrepreneur Snoop Dogg launched the Death Row Records online cannabis shop on Sunday, offering psychoactive hemp products including THCA flower and pre-rolls for delivery to select states in the United States.
The announcement of the new direct-to-consumer cannabis e-commerce platform follows Snoop’s 2022 acquisition of Death Row Records, the groundbreaking hip-hop label that launched the careers of rap stars including Dr. Dre and Tupak Shakur. Snoop Dogg, born Calvin Broadus in 1971, became a fixture of Death Row Records in 1993 with his breakout album Doggystyle, debuting in the top spot of the Billboard 200 in November of that year.
“The magic of Death Row Records has always been about realness—music that spoke to the people who lived it,” Snoop Dogg said in a statement about the launch of the online cannabis store. “TryDeathRow.com builds on the brand’s authenticity, culture, and connection. This is the place cannabis was meant to live.”
Death Row Hemp Shop Features Intoxicating Cannabis Products
Found online at TryDeathRow.com, the new Death Row Hemp shop features cannabis products made from hemp, which was legalized nationwide with the passage of the 2018 Farm Bill. Items for sale include hemp THCA flower, which is indistinguishable from marijuana buds without sophisticated lab testing. THCA is a precursor of THC, the compound responsible for the classic marijuana “high.”
THCA is converted into THC when it is smoked or vaped, giving products that contain the substance the same effects as regulated cannabis products. Because of this, unregulated intoxicating hemp products have proliferated across the country, both in states that have legalized cannabis and those that maintain prohibition.
The Death Row cannabis e-commerce site also stocks other “federally compliant hemp-derived products, including CBD and Delta-9 THC items personally vetted by Snoop,” the company wrote in a statement. “Only the finest buds make the cut—no seeds, no stems, no sticks—just top-shelf flower. The site will also offer beverages, edibles, and other Death Row quality offerings.”
The new Death Row Hemp shop isn’t Snoop Dogg’s first foray into the retail cannabis industry. In July 2024, the entrepreneur opened the S.W.E.D (smoke weed every day) cannabis shop near LAX in Los Angeles. And in December, he launched the brand’s online cannabis shop, featuring intoxicating hemp products including merchandise marketed under the Death Row brand.
Lawmakers Seek Hemp THC Bans
The launch of the Death Row Records online weed shop comes at a time when states and the federal government are taking steps to regulate intoxicating hemp products. States including California and Texas have pursued bans on hemp products with THC, and legislation under consideration in the U.S. Congress includes a similar federal hemp THC ban.
But Tiffany Chin, CEO of Death Row Records Cannabis, says that policymakers should seek regulation, not prohibition.
“You can’t just shut down an entire industry without offering a real solution. Other countries are federally legalizing and raking in billions in exports, while our leaders respond by trying to limit freedom of choice instead of fixing the system,” Chin writes in an email. “Restricting the hemp industry won’t stop demand—it’ll just kill tens of thousands of jobs, erase billions in revenue, and wipe out hundreds of millions in tax dollars. That’s not leadership. That’s just short-sighted.”
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