Two veteran producers, Singapore’s Leonard Lai and Vietnam’s Hang Trinh, are spearheading the launch of a $3M investment venture, Triple Green CineCapital (TGC), to finance and produce commercially-driven features for the fast-growing Southeast Asian market. 

The launch is being announced today at JAFF Market, which is running alongside the Jogja-NETPAC Asian Film Festival (JAFF). 

TGC is targeting to raise $3M by 2029 through an investment structure “designed for transparency, high returns, and streamlined participation for global investors”. The founders said the move was driven by the demographics in Southeast Asia, which has one of the world’s youngest media-consuming populations and a growing appetite for local-language theatrical hits.

“Southeast Asia is the third most populous region in Asia, making it one of the most high-potential film markets in the world,” said Lai, adding that the company’s strategy includes investments in film production, acquisition and distribution, sponsorship and “regional incentive optimisation”.

Lai has previously produced 21 feature films including multiple titles from Singapore’s highest-grossing franchise, Ah Boys To Men, which collectively generated more than $40M in box office revenue. Five of his titles rank among the top ten box office films in Singapore.

Working across distribution and international sales, Hang Trinh’s Skyline Media has handled around 500 releases across cinema and digital platforms in Vietnam, as well as overseas distribution of more than 80 Vietnamese films in over 32 territories. Her investment portfolio has delivered returns of up to 40% with titles released across Asia, North America, Australia and Europe. 

“Vietnam is growing fast, but it is also a tricky market for international investors,” said Hang Trinh.

The TGC founders said their model promises a “simplified, investor-friendly process built around quarterly project tracking, shareholder voting, structured deal transparency, and regular financial reporting”. 

The venture will target high-performing regional genres including commercial action, thriller, horror, family drama, romantic comedy, animation and adaptations – formats that are consistently driving strong returns across film markets in Southeast Asia.