Spring has sprung, and with it are popping up an increasing number of major omnichannel blockbusters. The season of renewal and rebirth is turning into a season of curated discounts and limited-time deals. Let’s take a look at a few key factors helping drive this promotional trend.

Springtime has long been the unofficial kickoff to home improvement and decorating projects. Home improvement retailers like Home Depot and Lowe’s have longstanding annual spring sales extravaganzas, and Home Depot even calls its sale “Spring Black Friday.” Meanwhile, home furnishings retailer Wayfair teams with celebrities for its annual ‘Wayborhood’ spring celebration. In 2024, the NRF projected that consumer spending would reach a total of $22.4 billion for Easter, the second highest in the survey’s history after 2023. Similarly, the NRF expected 2024 Mother’s Day spending to hit $33.5 billion, only eclipsed by 2023 totals, and even spending for the St. Patrick’s Day holiday was expected to reach a record $7.2 billion.

Reasons for elevated spring holiday spending likely include a continuing post-pandemic desire for celebration and social gathering, as well as the impact of image-oriented social networks such as Instagram and Pinterest. Whatever the reasons, retailers are capitalizing on increased consumer interest in spring holidays with focused omnichannel sales events.

In columns written in 2024, it was noted how Halloween is becoming a spending event on par with December holidays and Thanksgiving, while the Super Bowl is emerging as a single-day event with consumer participation and interest approaching that of other major holidays. The end-of-year holiday season has been stretched well into January due to the increasing popularity of gift cards and ease of returns, and Valentine’s Day in February has seen similar growth patterns to Easter and Mother’s Day.

The emergence of Prime Day as an industrywide omnichannel extravaganza has further turned the once sleepy mid-summer season into a major sales period. All this has left spring as the only time of year, outside of home improvement and furnishings, that has room for new broadly-based seasonal sales promotions. Expect the trend to only accelerate this year and in coming years.

As spring 2025 approaches, Amazon fans are gearing up for the Big Spring Sale happening from March 25th to March 31st, 2025. This year, shoppers won’t even have to wait, as a wave of pre-sale deals has already begun to emerge. For instance, the Amazon Fire HD 10 (2023) model is on sale for under $100, featuring a slimmed-down design, a 10.1-inch display, and is ideal for reading or streaming.

One exciting offer includes the Bose QuietComfort Ultra headphones on sale for $349, which provide impressive active noise cancellation and up to 24 hours of battery life. For those looking for a more affordable option, the regular Bose QuietComfort Headphones are available for $249.

Another product on sale is the Anker Laptop Docking Station, offering a discount of $10, allowing users to connect to multiple peripherals effectively.

Adventure seekers can take advantage of the DJI Osmo Action 4, currently priced at $209. This durable action camera is waterproof and perfect for capturing outdoor activities, equipped with stabilization and dual touchscreens.

Lastly, the Samsung 990 EVO Plus SSD, boasting read and write speeds of up to 7,250MB/s and 6,300MB/s respectively, is on sale with almost $100 off retail price, appealing to tech savvies looking for robust storage solutions.

This year’s spring sale season promises exciting deals that capitalize on changing shopping behaviors and the continued blending of online and offline commerce.