Subbyx plots Sweden launch with €30m Series A

March 26, 2026

 

Italian technology company Subbyx has received €30 million in Series A funding to extend its circular subscription platform throughout Europe. The round saw first-time participation from Systemiq Capital, which led the equity investment, and Flashpoint, which “provided venture debt to support the acquisition and scaling of Subbyx’s device portfolio”, according to a company statement. 

Azimut Holding returned to support Subbyx after leading a €15 million seed funding round for the company in January 2025. C4Ventures and EVLI Growth Partners came through with a €1.5 million extension the following December. In total, Subbyx says it has now secured €50 million across equity and debt funding.

Founded by CEO Filippo Rocca, Subbyx operates a subscription platform that lets users rent and swap consumer electronics and home appliances, while also operating a Software-as-a-Service division called Subbyx Builder, which lets other businesses launch their own subscription models.

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The company claims to have reached €12 million in annual recurring revenue since first launching operations in Italy in February 2024, and more recently, to have achieved EBITDA positivity in Q3 last year while operating with a team of 54. Approximately 10% of this revenue figure is derived from Subbyx Builder contributions, as of Q1 2026.

Subbyx says it plans to use the funds from the Series A to launch international operations, with Sweden selected as the B-Corp’s first European market outside Italy. The company statement attributes this entry point to the Nordics’ “advanced adoption of sustainable consumption models and circular economy practices”. A timeline for the launch in Sweden has not been disclosed. 

  

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