Electric vehicle giant Tesla Inc has traditionally avoided heavy advertising for its products, instead relying on strong customers satisfaction and word of mouth to promote and sell things. The tide could be turning with Tesla launching several ad campaigns across social media.

While Tesla CEO Elon Musk may not be a fan of Facebook, the social media platform owned by Meta Platforms, the company is getting paid by the EV company for advertising.

Users on social media, as reported by Teslarati, have spotted advertising for Tesla’s FSD on Facebook. FSD, or full self-driving, is one of the company’s key growth items for the future and also a key component of Musk’s nearly $1 trillion pay package.

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As reported by Teslarati, the FSD ads on Facebook come ahead of the March 31 deadline for FSD transfer eligibility for new vehicles.

On YouTube, which is owned by Alphabet Inc, advertisements for Tesla Energy have been spotted. The ads discuss the company’s Powerwall energy storage system.

The advertisements for FSD and Powerwall could signal a change of pace for the company and highlight two products that carry higher margins.

According to the report, Tesla spent around $152,000 on U.S. advertising in 2022 compared to $3.6 billion for General Motors in 2023.

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Musk was famous for saying the company did not need to advertise or pay for endorsements.

“Instead, we use that money to make the product great.”

In recent years, Tesla has ramped up advertisements in international markets.

Calls for Tesla to increase its advertising efforts in the United States have mostly gone unanswered, except for an advertising blitz across social media to urge shareholders to vote for Musk’s pay package.

The new advertising efforts could be an effort to help sell FSD and Powerwall and could add to potential shareholder returns via better financials and margins going forward.

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